//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Relationship marketing"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Social Web
Internet marketing
296
Online-Marketing
296
Consumer behaviour
292
Konsumentenverhalten
292
Werbung
291
Advertising
268
Advertising effects
263
Werbewirkung
263
Social web
131
USA
93
United States
93
Brand management
91
Markenführung
91
Online retailing
81
Online-Handel
81
Fernsehwerbung
76
Television advertising
76
Viral marketing
65
Virales Marketing
65
Beziehungsmarketing
58
Brand image
55
Markenimage
55
E-commerce
46
Electronic Commerce
46
Brand
38
Markenartikel
38
Einzelhandel
37
Retail trade
37
Emotion
34
Social media
33
Customer satisfaction
31
Kundenzufriedenheit
31
Website
31
Marketing management
30
Marketingmanagement
30
Advertising planning
29
Werbeplanung
29
Celebrity endorsement
25
more ...
less ...
Online availability
All
Undetermined
119
Free
1
Type of publication
All
Article
154
Type of publication (narrower categories)
All
Article in journal
154
Aufsatz in Zeitschrift
154
Language
All
English
154
Author
All
Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Ladhari, Riadh
3
Lipsman, Andrew
3
Park, Jungkun
3
Souiden, Nizar
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Campbell, Colin
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Hong, EunPyo
2
Hyun, Hyowon
2
Khan, Imran
2
LaPointe, Pat
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Milfeld, Tyler
2
Mukerji, Bhasker
2
Nelson-Field, Karen
2
Park, Joohyung
2
Pittman, Matthew
2
Riebe, Erica
2
Shareef, Mahmud Akhter
2
Sharp, Byron
2
Sokolova, Karina
2
Toufaily, Elissar
2
Tran, Trang P.
2
Wong, Amy
2
Youn, Kibum
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Adil, Mohd
1
Advincula, Dorothy
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmad, Norita B.
1
Ahmed, Qazi Mohammed
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of retailing and consumer services
Journal of business research : JBR
209
International journal of internet marketing and advertising : IJIMA
120
International journal of advertising : the review of marketing communications
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Industrial marketing management : the international journal for industrial and high-tech firms
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of marketing communications
64
Technological forecasting & social change : an international journal
61
Journal of promotion management : innovations in planning and applied research
56
SpringerLink / Bücher
51
International journal of hospitality management
49
Tourism management : research, policies, practice
49
Business horizons
48
International journal of electronic marketing and retailing : IJEMR
47
The journal of product & brand management
46
Information systems research : ISR
45
Journal of internet commerce
45
Journal of management information systems : JMIS
45
Cogent business & management
42
Marketing intelligence & planning
38
International journal of technology marketing : IJTMkt
37
Journal of strategic marketing
33
Psychology & marketing
33
Springer eBook Collection
33
The journal of brand management : an international journal
33
Journal of marketing
32
International journal of business information systems : IJBIS
31
International journal of contemporary hospitality management
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Electronic commerce research
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of electronic commerce research : JECR
28
Journal of marketing management : MM
28
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
27
Journal of travel and tourism marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
more ...
less ...
Source
All
ECONIS (ZBW)
154
Showing
1
-
10
of
154
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
4
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
5
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
6
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
7
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
8
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
9
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
10
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->