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~isPartOf:"Journal of advertising research"
~subject:"Internet marketing"
~subject:"Rauchen"
~subject:"Youth"
~type_genre:"Article in journal"
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Internet marketing
Rauchen
Youth
Target group
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20
Advertising effects
19
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19
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Appiah, Osei
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Baack, Daniel W.
1
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Comello, Maria Leonora G.
1
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Journal of advertising research
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
9
International journal of consumer studies
7
Journal of advertising : official publication of the American Academy of Advertising
7
Psychology & marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Health marketing quarterly
4
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of electronic business
3
International journal of retail & distribution management
3
Journal of business research : JBR
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of fashion marketing and management
3
Journal of promotion management : JPM
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Review of industrial organization : RIO
3
The journal of consumer marketing
3
Australasian marketing journal
2
Electronic commerce research
2
European journal of marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of food products marketing
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
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Journal of strategic marketing
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Media-Perspektiven
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Operations research
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Sport management review
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ECONIS (ZBW)
10
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1
-
10
of
10
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
2
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
3
Cross-device and cross-channel identity measurement issues and guidelines : how advertisers can maximize the impact of an identity-based brand campaign
Neufeld, Evan
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10011707668
Saved in:
4
Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna
;
Smith, Alexandria
;
Kenney, Tricia
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
Saved in:
5
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
6
Social-media early adopters don't count
Yeo, T. E. Dominic
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009663648
Saved in:
7
What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
Saved in:
8
The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen
;
Comello, Maria Leonora G.
;
Stanley, …
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
Saved in:
9
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
10
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
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