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~isPartOf:"Journal of advertising research"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Psychology of advertising
Relationship marketing
Advertising effects
209
Werbewirkung
209
Advertising
208
Werbung
208
Internet marketing
114
Online-Marketing
114
Consumer behaviour
103
Konsumentenverhalten
103
USA
90
United States
90
Fernsehwerbung
75
Television advertising
75
Brand management
42
Markenführung
42
Social Web
34
Social web
34
Advertising planning
28
Werbeplanung
28
Brand image
23
Markenimage
23
Marketing management
21
Marketingmanagement
21
Target group
20
Werbepsychologie
20
Zielgruppe
20
Brand
18
Markenartikel
18
Print advertising
18
Printwerbung
18
Viral marketing
17
Virales Marketing
17
Emotion
16
Celebrity endorsement
15
Celebrity-Werbung
15
Creativity
14
Kreativität
14
Media usage
14
Mediennutzung
14
Advertising industry
11
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Article
23
Book / Working Paper
1
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Aufsatz in Zeitschrift
Article in journal
24
Collection of articles of several authors
1
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1
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English
24
Author
All
Allsop, Dee T.
1
Amarantini, David
1
Antioco, Michael
1
Azemi, Yllka
1
Bakir, Aysen
1
Bao, Yeqing
1
Bassett, Bryce R.
1
Berthon, Pierre R.
1
Blodgett, Jeffrey G.
1
Burton, Jennifer L.
1
Cheung, Wah-leung
1
Choi, Jieun
1
Coyle, James R.
1
D'Attoma, Ida
1
Dou, Wenyu
1
Droulers, Olivier
1
Freeman, Dan
1
Gossieaux, François
1
Greenlee, Timothy B.
1
Gázquez-Abad, Juan Carlos
1
Hoskins, James A.
1
Hoyer, Wayne D.
1
Ieva, Marco
1
Janiszewski, Chris
1
Kim, Hyuksoo
1
Kohli, Chiranjeev
1
Krishnamurthy, Sandeep
1
Lajante, Mathieu M. P.
1
Le Boedec, Aline
1
Lee, Doo-Hee
1
Lightfoot, Elizabeth
1
Martinez-Fiestas, Myriam
1
McAlister, Leigh
1
McCarthy, Michael S.
1
Montoro-Rios, Francisco
1
Moran, Edward
1
Nail, Jim
1
Noel, Hayden
1
Oakenfull, Gillian K.
1
Ozuem, Wilson
1
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Published in...
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Journal of advertising research
Journal of business research : JBR
88
Psychology & marketing
61
Journal of retailing and consumer services
59
Journal of advertising : official publication of the American Academy of Advertising
48
International journal of internet marketing and advertising : IJIMA
42
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International journal of advertising : the quarterly review of marketing communications
25
The journal of product & brand management
25
International journal of electronic marketing and retailing : IJEMR
23
Journal of marketing communications
23
International journal of advertising : the review of marketing communications
22
Marketing intelligence & planning
22
Journal of international marketing
19
Journal of promotion management : innovations in planning and applied research
19
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Journal of the Academy of Marketing Science
18
Asia Pacific journal of marketing and logistics
17
Journal of internet commerce
17
The journal of brand management : an international journal
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of strategic marketing
16
Journal of marketing
15
Marketing : ZFP ; journal of research and management
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of retailing
12
The service industries journal
12
Cogent business & management
11
International journal of technology marketing : IJTMkt
11
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
Journal of global marketing
11
Journal of marketing theory and practice
11
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ECONIS (ZBW)
24
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1
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
3
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
4
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
5
How do consumers respond to storylines in television advertisements? : a principal-components analysis tool helps decipher moment-to-moment evaluations
Burton, Jennifer L.
;
McAlister, Leigh
;
Hoyer, Wayne D.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520792
Saved in:
6
Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
Saved in:
7
Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward
;
Gossieaux, François
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
Saved in:
8
The spacing effects of multiple exposures on memory: implications for advertising scheduling
Sawyer, Alan G.
;
Noel, Hayden
;
Janiszewski, Chris
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 193-197
Persistent link: https://www.econbiz.de/10003860566
Saved in:
9
Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion
Choi, Jieun
;
Taylor, Charles Raymond
;
Lee, Doo-Hee
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011707661
Saved in:
10
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
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