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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"USA"
~subject:"Wettbewerbsstrategie"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Price competition
USA
Wettbewerbsstrategie
Marketing management
251
Marketingmanagement
251
Theorie
59
Theory
59
Consumer behaviour
43
Konsumentenverhalten
43
Beziehungsmarketing
32
Relationship marketing
32
Market research
23
Marktforschung
23
United States
20
Innovation
18
Marketing
18
Preismanagement
17
Pricing strategy
17
Firm performance
16
Internet marketing
16
Online-Marketing
16
Unternehmenserfolg
16
Brand image
15
Brand management
15
Distribution channel
15
Markenführung
15
Markenimage
15
Marketing strategy
15
Vertriebsweg
15
marketing strategy
14
Competitive strategy
13
Market entry
12
Markteintritt
12
Resource-based view
12
Ressourcenorientierter Ansatz
12
Advertising
11
Bibliometrics
11
Bibliometrie
11
Game theory
11
Spieltheorie
11
Werbung
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English
34
German
4
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Raju, Jagmohan Singh
3
Choi, Seung-chan
2
DeSarbo, Wayne
2
Feng, Hui
2
Harker, Patrick T.
2
Morgan, Neil A.
2
Zhang, Z. John
2
Allenby, Greg M.
1
Bart, Yakov
1
Boleslavsky, Raphael
1
Calantone, Roger J.
1
Caldieraro, Fabio
1
Chan, Tat
1
Chari, Simos
1
Chen, Yuxin
1
Ching, Andrew
1
Chung, Doug J.
1
Cotton, Christopher
1
Cronin, J. J.
1
Danaher, Brett
1
Davis, Kelly M.
1
Dhanasobhon, Samita
1
Di Benedetto, C. Anthony
1
Dong, Xiaojing
1
Ehrmann, Thomas
1
Eliashberg, Jehoshua
1
Fang, Eric
1
Fürst, Andreas
1
Gardete, Pedro M.
1
Gilbride, Timothy J.
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hauser, John R.
1
Homburg, Christian
1
Hong, Yuan
1
Hult, G. Tomas M.
1
Ishihara, Masakazu
1
Janakiraman, Ramkumar
1
Joshi, Yogesh V.
1
Kuester, Sabine
1
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Journal of business economics : JBE
Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
27
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of marketing
21
European journal of marketing : EJM
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Europäische Hochschulschriften / 5
10
Journal of advertising research
10
Journal of marketing management : MM
10
Faculty & research / Insead : working paper series
9
Harvard business review : HBR
9
Journal of strategic marketing
9
The journal of business & industrial marketing
9
The journal of consumer marketing
9
Business horizons
8
Gabler Edition Wissenschaft
8
Journal of marketing communications
8
Schriften zu Marketing und Management
8
SpringerLink / Bücher
8
International journal of wine business research : IJWBR
7
Journal of business strategy
7
Journal of marketing theory and practice
7
Marketing intelligence & planning
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
AMS review : official publication of the Academy of Marketing Science
6
American journal of agricultural economics
6
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
Journal of marketing research : JMR
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Psychology & marketing
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
Harvard-Business-Manager : das Wissen der Besten
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
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ECONIS (ZBW)
38
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1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
Tailored cheap talk : the effects of privacy policy on ad content and market outcomes
Gardete, Pedro M.
;
Bart, Yakov
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 733-752
Persistent link: https://www.econbiz.de/10011951235
Saved in:
3
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
4
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
5
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
6
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
7
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
8
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
9
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
10
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
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