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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"USA"
~subject:"Wettbewerbsstrategie"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Price competition
USA
Wettbewerbsstrategie
Marketing management
148
Marketingmanagement
148
Consumer behaviour
22
Konsumentenverhalten
22
Theorie
22
Theory
22
Beziehungsmarketing
21
Relationship marketing
21
Marketing
15
Marketing strategy
15
Firm performance
14
Market research
14
Marktforschung
14
Unternehmenserfolg
14
Brand image
12
Markenimage
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Resource-based view
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Ressourcenorientierter Ansatz
12
Brand management
10
Internet marketing
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Online-Marketing
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Strategisches Management
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Kundenzufriedenheit
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Marketing theory
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Marketingtheorie
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Feng, Hui
2
Morgan, Neil A.
2
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1
Chari, Simos
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1
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1
Di Benedetto, C. Anthony
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1
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1
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1
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Journal of business economics : JBE
Journal of the Academy of Marketing Science
Journal of business research : JBR
27
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
16
European journal of marketing : EJM
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Europäische Hochschulschriften / 5
10
Journal of advertising research
10
Journal of marketing management : MM
10
Faculty & research / Insead : working paper series
9
Harvard business review : HBR
9
Journal of strategic marketing
9
The journal of business & industrial marketing
9
The journal of consumer marketing
9
Business horizons
8
Gabler Edition Wissenschaft
8
Journal of marketing communications
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Schriften zu Marketing und Management
8
SpringerLink / Bücher
8
International journal of wine business research : IJWBR
7
Journal of business strategy
7
Journal of marketing theory and practice
7
Marketing intelligence & planning
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
AMS review : official publication of the Academy of Marketing Science
6
American journal of agricultural economics
6
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
Journal of marketing research : JMR
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Psychology & marketing
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
Harvard-Business-Manager : das Wissen der Besten
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
2
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
3
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
4
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
Saved in:
5
Incumbents' defense strategies : a comparison of deterrence and shakeout strategy based on evolutionary game theory
Homburg, Christian
;
Fürst, Andreas
;
Ehrmann, Thomas
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10009736679
Saved in:
6
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
7
Editorial: Market-focused sustainability : market orientation plus!
Hult, G. Tomas M.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10008909614
Saved in:
8
Franchise branding : an organizational identity perspective
Zachary, Miles A.
;
McKenny, Aaron F.
;
Short, Jeremy C.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 629-645
Persistent link: https://www.econbiz.de/10009297186
Saved in:
9
The desired level of market orientation and business unit performance
Song, Michael
;
Parry, Mark E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 144-160
Persistent link: https://www.econbiz.de/10003851345
Saved in:
10
Verteidigungsstrategien gegen neue Wettbewerber : Bestandsaufnahme und empirische Untersuchung
Kuester, Sabine
(
contributor
)
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1191-1214
Persistent link: https://www.econbiz.de/10001614215
Saved in:
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