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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Brunk, Katja H."
~person:"Markovic, Stefan"
~person:"Teng, Lefa"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Consumer behaviour
21
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21
Markenimage
11
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9
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9
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7
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7
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5
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Brunk, Katja H.
Markovic, Stefan
Teng, Lefa
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Valette-Florence, Pierre
7
Melewar, T. C.
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Gupta, Suraksha
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Dennis, Charles
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Dutta, Sujay
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Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
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Japutra, Arnold
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Ko, Eunju
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Singh, Jatinder Jit
4
Voyer, Benjamin G.
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
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Bang, Nguyen
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Bigné Alcañiz, J. Enrique
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Chatterjee, Subimal
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Cornwell, T. Bettina
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Dwivedi, Yogesh Kumar
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Eisingerich, Andreas B
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Fastoso, Fernando
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Filieri, Raffaele
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of business ethics : JBE
1
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
11
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11
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date (oldest first)
1
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
2
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
3
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
4
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
5
Counterfeit luxuries : does moral reasoning strategy influence consumers' pursuit of counterfeits?
Chen, Jie
;
Teng, Lefa
;
Liao, Yonghai
- In:
Journal of business ethics : JOBE
151
(
2018
)
1
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011903010
Saved in:
6
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
7
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
8
Anticipating regret and consumers' preferences for counterfeit luxury products
Chen, Jie
;
Teng, Lefa
;
Liu, ShiXiong
;
Zhu, Huihuang
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 507-515
Persistent link: https://www.econbiz.de/10010495370
Saved in:
9
Un/ethical company and brand perceptions : conceptualising and operationalising consumer meanings
Brunk, Katja H.
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 551-565
Persistent link: https://www.econbiz.de/10009717383
Saved in:
10
Commentary essay on "Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics"
Cohn, Deborah Y.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1267-1268
Persistent link: https://www.econbiz.de/10008747518
Saved in:
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