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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Markovic, Stefan"
~person:"Teng, Lefa"
~subject:"Brand image"
~subject:"Globalization"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Globalization
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16
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16
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9
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9
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8
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4
Beziehungsmarketing
4
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4
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4
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3
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3
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2
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2
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Markovic, Stefan
Teng, Lefa
Laroche, Michel
14
Diamantopoulos, Adamantios
12
Cleveland, Mark
10
Foroudi, Pantea
9
Bartikowski, Boris
7
Melewar, T. C.
7
Valette-Florence, Pierre
7
Gupta, Suraksha
6
Scherer, Andreas Georg
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Dennis, Charles
5
Iglesias, Oriol
5
Ko, Eunju
5
Merchant, Altaf
5
Michel, Géraldine
5
Oghazi, Pejvak
5
Sharma, Piyush
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Carneiro, Jorge Manoel Teixeira
4
Christodoulides, George
4
Ciravegna, Luciano
4
Davvetas, Vasileios
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Hultman, Magnus
4
Japutra, Arnold
4
Kim, Kyung Hoon
4
Lahiri, Somnath
4
Papadopoulos, Nicolas G.
4
Paul, Justin
4
Rocha, Angela da
4
Singh, Jatinder Jit
4
Voyer, Benjamin G.
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of promotion management : JPM
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
10
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1
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
2
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
3
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
4
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
5
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
6
Counterfeit luxuries : does moral reasoning strategy influence consumers' pursuit of counterfeits?
Chen, Jie
;
Teng, Lefa
;
Liao, Yonghai
- In:
Journal of business ethics : JOBE
151
(
2018
)
1
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011903010
Saved in:
7
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
8
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
9
Anticipating regret and consumers' preferences for counterfeit luxury products
Chen, Jie
;
Teng, Lefa
;
Liu, ShiXiong
;
Zhu, Huihuang
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 507-515
Persistent link: https://www.econbiz.de/10010495370
Saved in:
10
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
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