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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Branding"
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Branding
Brand image
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Markenimage
120
Brand management
103
Markenführung
103
Consumer behaviour
102
Konsumentenverhalten
102
Brand
37
Markenartikel
37
Beziehungsmarketing
26
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26
Corporate Social Responsibility
22
Corporate social responsibility
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Theorie
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Theory
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14
Business ethics
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Persönlichkeitspsychologie
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Aquino, Karl
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Amar, Moty
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Bajaj, Aditi
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Bodur, H. Onur
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Boegershausen, Johannes
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Montgomery, Nicole Votolato
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Omair, Akhtar
1
Pezzuti, Todd
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Raju, Sekar
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Ren, Li
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Sonmez, Mahmut
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Journal of business ethics : JOBE
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Journal of business research : JBR
36
The journal of brand management : an international journal
15
European journal of marketing : EJM
14
The journal of product & brand management
14
European journal of marketing
8
Business horizons
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Qualitative market research : an international journal
7
Journal of fashion marketing and management
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of retailing and consumer services
6
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
6
Marketing letters : a journal of research in marketing
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Sport management review
5
Arts marketing : an international journal ; AM
4
Journal of marketing for higher education
4
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
4
Business history
3
International journal of contemporary hospitality management
3
International review on public and non-profit marketing
3
Journal of Islamic marketing
3
Journal of business strategy
3
Journal of service management
3
Journal of the Academy of Marketing Science
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
Marketing intelligence & planning
3
Marketing theory
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
Arts and the market
2
Dissertationen / Universität St. Gallen
2
Economics working paper
2
Indian journal of economics & business : IJEB
2
International business and economics research journal
2
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ECONIS (ZBW)
13
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1
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
2
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
3
Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.
;
Rodas, María A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
Saved in:
4
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
5
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut
;
Yang, Deli
;
Fryxell, Gerald
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Saved in:
6
Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Journal of business ethics : JOBE
131
(
2015
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
Saved in:
7
Discounting humanity : when consumers are price conscious, employees appear less human
Henkel, Alexander P.
;
Boegershausen, Johannes
;
Hoegg, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011858686
Saved in:
8
How counterfeits infect genuine products : the role of moral disgust
Amar, Moty
;
Ariely, Dan
;
Carmon, Ziv
;
Yang, Haiyang
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10011858710
Saved in:
9
Is being emotionally inexpressive cool?
Warren, Caleb
;
Pezzuti, Todd
;
Koley, Shruti
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 560-577
Persistent link: https://www.econbiz.de/10011937353
Saved in:
10
Potential growth areas for implicit theories research
Wheeler, S. Christian
;
Omair, Akhtar
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 137-141
Persistent link: https://www.econbiz.de/10011479168
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