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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of retailing and consumer services"
~language:"bul"
~language:"eng"
~language:"spa"
~subject:"Konsumentenverhalten"
~subject:"Strategic management"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Bibliography included"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Strategic management
Volatility
Consumer behaviour
4,160
Relationship marketing
1,221
Beziehungsmarketing
1,218
Brand management
908
Markenführung
907
Innovation
873
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848
Retail trade
848
Brand image
761
Markenimage
761
Customer satisfaction
716
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712
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700
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698
Social Web
658
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592
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592
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574
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497
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Marketingmanagement
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4,459
Collection of articles of several authors
32
Sammelwerk
32
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Laroche, Michel
31
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26
Ko, Eunju
22
Prentice, Catherine
21
Dwivedi, Yogesh Kumar
20
Paul, Justin
19
Park, Jungkun
18
Dhir, Amandeep
17
Chebat, Jean-Charles
16
Cleveland, Mark
16
Thaichon, Park
16
Jebarajakirthy, Charles
15
Pantano, Eleonora
15
Rana, Nripendra P.
15
Diamantopoulos, Adamantios
14
Richard, Marie-Odile
14
Valette-Florence, Pierre
14
Kaur, Puneet
13
Talwar, Shalini
13
Balaji, M. S.
12
Bartikowski, Boris
12
Das, Gopal
12
Klaus, Philipp
12
Lombart, Cindy
12
Lunardo, Renaud
12
Mortimer, Gary
12
Otterbring, Tobias
12
Sands, Sean
12
Dennis, Charles
11
Gustafsson, Anders
11
Japutra, Arnold
11
Kukar-Kinney, Monika
11
Quach, Sara
11
Sharma, Piyush
11
Babin, Barry J.
10
Borges, Adilson
10
Hollebeek, Linda D.
10
Loureiro, Sandra Maria Correia
10
Northey, Gavin
10
Teng, Lefa
10
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Journal of business research : JBR
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of retailing and consumer services
International journal of hospitality management
770
International journal of consumer studies
754
Energy economics
695
Psychology & marketing
653
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Finance research letters
549
Applied economics
542
Technological forecasting & social change : an international journal
454
Management science : journal of the Institute for Operations Research and the Management Sciences
439
Journal of banking & finance
417
International review of financial analysis
415
Economics letters
398
Asia Pacific journal of marketing and logistics
397
The journal of product & brand management
395
Economic modelling
393
Applied economics letters
376
European journal of marketing : EJM
367
International review of economics & finance : IREF
366
The journal of brand management : an international journal
355
Journal of business ethics : JOBE
347
Journal of marketing research : JMR
344
The journal of futures markets
344
Journal of econometrics
337
Cogent business & management
335
The North American journal of economics and finance : a journal of financial economics studies
327
Journal of international consumer marketing
314
Journal of marketing management : MM
314
Journal of travel and tourism marketing
313
Tourism management : research, policies, practice
313
Journal of retailing
307
International journal of retail & distribution management
300
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
299
Journal of marketing communications
299
Marketing letters : a journal of research in marketing
291
Journal of fashion marketing and management
287
Journal of the Academy of Marketing Science
287
The journal of consumer marketing
284
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ECONIS (ZBW)
4,459
Showing
1
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10
of
4,459
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date (oldest first)
1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
5
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
6
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
7
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
8
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
9
Conceptualizing institutional voids in terms of severity and how the home country affects this understanding
Andrews, Luke R. J.
;
Luiz, John M.
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549731
Saved in:
10
Connecting BOP consumers and retailers : what drives small-time retailing through social media?
Kumar, Jitender
;
Katiyar, Gagan
;
Mehrotra, Ankit
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462294
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