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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economics & management strategy : JEMS"
~isPartOf:"The journal of industrial economics"
~person:"Grewal, Dhruv"
~person:"Kienzler, Mario"
~subject:"Pricing strategy"
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Grewal, Dhruv
Kienzler, Mario
Beard, Thomas Randolph
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Caminal, Ramón
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Journal of business research : JBR
Journal of economics & management strategy : JEMS
The journal of industrial economics
Journal of retailing
5
The journal of product & brand management
3
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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Journal of marketing research : JMR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Pricing perspectives : marketing and management implications of new theories and applications
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ECONIS (ZBW)
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1
Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario
;
Kowalkowski, Christian
;
Kindström, Daniel
- In:
Journal of business research : JBR
132
(
2021
),
pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
Saved in:
2
New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas
;
Kienzler, Mario
;
Liozu, Stephan
- In:
Journal of business research : JBR
133
(
2021
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
Saved in:
3
Fairness perceptions of retail price increases by foreign and domestic brands : the roles of ethnocentric beliefs, profit stickiness, and contextual information
Dutta, Sujay
;
Yaprak, Attila
;
Grewal, Dhruv
- In:
Journal of business research : JBR
75
(
2017
),
pp. 37-45
Persistent link: https://www.econbiz.de/10011699760
Saved in:
4
Pricing strategy : a review of 22 years of marketing research
Kienzler, Mario
;
Kowalkowski, Christian
- In:
Journal of business research : JBR
78
(
2017
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011736246
Saved in:
5
Amount off versus percentage off : when does it matter?
González, Eva M.
;
Esteva, Eduardo
;
Roggeveen, Anne L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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