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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Market : review for marketing theory and practice"
~subject:"Markenimage"
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Search: subject:"Fashion"
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Markenimage
Fashion
78
Mode
78
Consumer behaviour
53
Konsumentenverhalten
53
Luxury goods
29
Luxusgüter
29
Textile distribution
22
Textilhandel
22
Brand management
20
Markenführung
20
Bekleidungsindustrie
18
Clothing industry
18
Brand image
16
Sustainability
13
Marketing management
12
Marketingmanagement
12
Nachhaltigkeit
12
Beziehungsmarketing
10
Relationship marketing
10
Social Web
10
Social web
10
Einzelhandel
9
Retail trade
9
Internet marketing
7
Online-Marketing
7
Bekleidung
6
Clothing
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Online retailing
6
Online-Handel
6
Cultural identity
5
Customer value
5
Fashion industry
5
Kulturelle Identität
5
Kundenwert
5
China
4
Consumer behavior
4
Customer equity
4
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16
Conference paper
1
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English
16
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Kim, Kyung Hoon
2
Moon, Hakil
2
Aiello, Gaetano
1
Ballina, Isabel de la
1
Ballina, Javier F. de la
1
Chang, Hua
1
Cheong, Edith
1
Ekinci, Yuksel
1
Gentina, Elodie
1
Hong, JungHwa
1
Hulland, John
1
Im, Hyunjoo
1
Japutra, Arnold
1
Jung, Jaesuk
1
Kambele, Zephaniah
1
Kim, Hye-yŏng
1
Kim, Sang Jin
1
Ko, Eunju
1
Lee, Chang Han
1
Li, Guofeng
1
Li, Guoxin
1
Li, Wenjing
1
Liang, Xiaoning
1
Lowrey, Tina M.
1
Ma, Jieqiong
1
Mainolfi, Giada
1
Meng, Yan
1
Miller, Karen W.
1
Mills, Michael K.
1
Molinillo, Sebastian
1
Nuttapol Assarut
1
Park, Minjung
1
Phan, Michel Cao Tuan
1
Phau, Ian
1
Shrum, L. J.
1
Siala, Haytham
1
Smith, Keith Marion
1
Song, Lei
1
Srisomthavil, Natee
1
Tan, Kang
1
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Journal of business research : JBR
Journal of international consumer marketing
Market : review for marketing theory and practice
Journal of fashion marketing and management
22
Journal of global fashion marketing : JGfM
9
Journal of retailing and consumer services
9
Cogent business & management
5
Psychology & marketing
5
The journal of brand management : an international journal
5
International journal of business and globalisation : IJBG
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
Journal of Islamic marketing
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
Innovatives Markenmanagement
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Apps management and e-commerce transactions in real-time
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Competitiveness review : CR
1
Corporate governance : international journal of business in society
1
Country of origin effect : looking back and moving forward
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business : state of the art of ICT based challenges and solutions
1
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ECONIS (ZBW)
16
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1
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Consumer brand curation on social shopping sites
Weeks, Jessica Babin
;
Smith, Keith Marion
;
Hulland, John
- In:
Journal of business research : JBR
133
(
2021
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012590302
Saved in:
3
Exploring materialistic bandwagon behaviour in online
fashion
consumption : a survey of Chinese luxury consumers
Mainolfi, Giada
- In:
Journal of business research : JBR
120
(
2020
),
pp. 286-293
Persistent link: https://www.econbiz.de/10012417130
Saved in:
4
Sustainable marketing activities of traditional
fashion
market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
5
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
6
The impact of perceived counterfeit luxury brand proliferation on luxury brand values and patronage intention
Srisomthavil, Natee
;
Nuttapol Assarut
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10011994706
Saved in:
7
The effect of religious commitment and global identity on purchase intention of luxury
fashion
products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
8
How counterfeit dominance affects luxury
fashion
brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
9
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury
fashion
brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
10
Fashion
cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
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