//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Internet marketing"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Internet marketing
Marketingmanagement
Brand management
1,125
Markenführung
1,125
Consumer behaviour
803
Konsumentenverhalten
803
Brand image
637
Markenimage
637
Brand
467
Markenartikel
457
Relationship marketing
319
Beziehungsmarketing
318
Social Web
212
Social web
212
Online-Marketing
165
B-to-B-Marketing
131
Business-to-business marketing
131
Luxury goods
114
Luxusgüter
114
Marketing management
104
Einzelhandel
102
Retail trade
102
Lieferantenmanagement
98
Supplier relationship management
98
Advertising effects
88
Werbewirkung
88
Customer satisfaction
76
Kundenzufriedenheit
76
Brand loyalty
67
Customer integration
64
Kundenintegration
64
Social media
64
Emotion
52
Personality psychology
52
Persönlichkeitspsychologie
52
Markentreue
51
Confidence
50
Vertrauen
50
Handelsmarke
49
more ...
less ...
Online availability
All
Undetermined
245
Free
1
Type of publication
All
Article
295
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
296
Aufsatz in Zeitschrift
296
Conference paper
4
Konferenzbeitrag
4
Case study
1
Collection of articles of several authors
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
296
Author
All
Ko, Eunju
7
Augusto, Mário Gomes
4
Filieri, Raffaele
4
Rana, Nripendra P.
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Bala, Pradip Kumar
3
Dessart, Laurence
3
Guzman, Francisco
3
Hajli, Nick
3
Martínez-López, Francisco J.
3
Merrilees, Bill
3
Mingione, Michela
3
Morgan-Thomas, Anna
3
Oliveira, Marta Olivia Rovedder de
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Tran, Trang P.
3
Anaya-Sánchez, Rafael
2
Anselmsson, Johan
2
Azar, Salim L.
2
Balmer, John M.T.
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Bazi, Saleh
2
Bogomolova, Svetlana
2
Calantone, Roger J.
2
Carlson, Jamie
2
Chen, Qimei
2
Cheung, Man Lai
2
Christodoulides, George
2
Eugene Cheng-xi Aw
2
Gorton, Matthew
2
Gupta, Suraksha
2
Ha, Sejin
2
Islam, Nazrul
2
Khan, Imran
2
Kim, Juran
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
more ...
less ...
Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
127
The journal of brand management : an international journal
92
The journal of product & brand management
87
The journal of business & industrial marketing
59
International journal of internet marketing and advertising : IJIMA
50
European journal of marketing : EJM
42
Journal of marketing communications
42
SpringerLink / Bücher
38
Journal of promotion management : innovations in planning and applied research
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of strategic marketing
30
International journal of advertising : the review of marketing communications
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of business-to-business marketing
26
International journal of hospitality management
25
Journal of promotion management : JPM
24
Cogent business & management
22
Journal of the Academy of Marketing Science
22
Business horizons
21
Journal of marketing
21
Tourism management : research, policies, practice
21
Asia Pacific journal of marketing and logistics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of internet commerce
18
Springer eBook Collection
17
International marketing review
14
Journal of advertising research
14
Journal of global marketing
14
The marketing review
14
Journal of retailing
13
Gabler Edition Wissenschaft
12
International journal of electronic marketing and retailing : IJEMR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Psychology & marketing
12
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
296
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
5
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
6
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
7
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
8
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
9
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
10
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->