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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Marketingmanagement"
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Brand equity
Marketingmanagement
Brand management
1,150
Markenführung
1,150
Consumer behaviour
824
Konsumentenverhalten
824
Brand image
652
Markenimage
652
Brand
478
Markenartikel
468
Relationship marketing
326
Beziehungsmarketing
325
Social Web
215
Social web
215
Internet marketing
167
Online-Marketing
167
B-to-B-Marketing
136
Business-to-business marketing
136
Luxury goods
116
Luxusgüter
116
Marketing management
105
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103
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103
Retail trade
103
Supplier relationship management
103
Advertising effects
90
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90
Customer satisfaction
77
Kundenzufriedenheit
77
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69
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65
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65
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65
Personality psychology
55
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53
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Ko, Eunju
4
Guzman, Francisco
3
Martínez-López, Francisco J.
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Aiello, Gaetano
2
Anaya-Sánchez, Rafael
2
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Balmer, John M.T.
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Christodoulides, George
2
Gupta, Suraksha
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Luce, Fernando Bins
2
Merrilees, Bill
2
Pitt, Leyland F.
2
Podnar, Klement
2
Rahman, Mahabubur
2
Rokka, Joonas
2
Silveira, Cleo Schmitt
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Tran, Trang P.
2
Abratt, Russell
1
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1
Ahmad, Anees
1
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1
Ahmed, Zafar U.
1
Akhtar, Pervaiz
1
Alalwan, Ali Abdallah
1
Alamanos, Eleftherios
1
Alcántara-Pilar, Juan Miguel
1
Algharabat, Raed
1
Andersen, Sophie Esmann
1
Andreassen, Tor W.
1
Anning-Dorson, Thomas
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
94
The journal of brand management : an international journal
62
The journal of business & industrial marketing
52
The journal of product & brand management
43
European journal of marketing : EJM
33
Journal of strategic marketing
27
SpringerLink / Bücher
24
Journal of business-to-business marketing
23
Journal of marketing communications
19
International journal of hospitality management
17
Journal of the Academy of Marketing Science
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Springer eBook Collection
14
Asia Pacific journal of marketing and logistics
13
Journal of retailing
13
Gabler Edition Wissenschaft
12
International marketing review
12
Journal of marketing
12
The marketing review
12
Journal of promotion management : JPM
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Antecedents and outcomes of employee-based brand equity
9
Cogent business & management
9
International journal of advertising : the review of marketing communications
9
AMS review : official publication of the Academy of Marketing Science
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of promotion management : innovations in planning and applied research
8
Tourism management : research, policies, practice
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Business horizons
7
International journal of retail & distribution management
7
International review on public and non-profit marketing
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ECONIS (ZBW)
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101
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
102
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
103
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
104
The role of brand attachment strength in higher education
Dennis, Charles
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3049-3057
Persistent link: https://www.econbiz.de/10011507912
Saved in:
105
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
106
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
107
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
108
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
109
Conceptualising and measuring consumer-based brand-retailer-channel equity
Londoño, Juan Carlos
;
Elms, Jonathan
;
Davies, Keri
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 70-81
Persistent link: https://www.econbiz.de/10011442358
Saved in:
110
Stakeholder relationships, brand equity, firm performance : a resource-based perspective
Wang, Hui-Ming Deanna
;
Sengupta, Sanjit
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5561-5568
Persistent link: https://www.econbiz.de/10011597357
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