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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Brand
Social Web
548
Social web
548
Consumer behaviour
414
Konsumentenverhalten
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Internet marketing
286
Online-Marketing
286
Welt
204
World
204
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160
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49
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Augusto, Mário Gomes
2
Chen, Qimei
2
Kim, Juran
2
Ko, Eunju
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Merchant, Altaf
2
Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Torres, Pedro M.
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1
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The journal of product & brand management
34
The journal of brand management : an international journal
32
Journal of retailing and consumer services
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of internet marketing and advertising : IJIMA
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Psychology & marketing
9
Journal of promotion management : innovations in planning and applied research
8
Marketing intelligence & planning
8
Business horizons
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of strategic marketing
7
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Technological forecasting & social change : an international journal
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of internet commerce
5
Journal of marketing
5
SpringerLink / Bücher
5
Cross-cultural and critical perspectives on brands
4
European journal of marketing
4
European journal of marketing : EJM
4
Global business review
4
Journal of advertising research
4
Journal of global marketing
4
Journal of marketing theory and practice : JMTP
4
Journal of service management
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Critical explorations
3
EBSCOhost eBook Collection
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
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ECONIS (ZBW)
49
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31
Investigating the development of brand loyalty in brand communities from a positive psychology perspective
Lin, Chia-Wu
;
Wang, Kai-Yu
;
Chang, Shu-Hao
;
Lin, Jin-An
- In:
Journal of business research : JBR
99
(
2019
),
pp. 446-455
Persistent link: https://www.econbiz.de/10012023682
Saved in:
32
Brand community coping
Weijo, Henri
;
Bean, Jonathan
;
Rintamäki, Jukka
- In:
Journal of business research : JBR
94
(
2019
),
pp. 128-136
Persistent link: https://www.econbiz.de/10011947328
Saved in:
33
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
34
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
35
Examining a psychological sense of brand community in elderly consumers
Swimberghe, Krist
;
Darrat, Mahmoud A.
;
Beal, Brent D.
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 171-178
Persistent link: https://www.econbiz.de/10011771835
Saved in:
36
Brand community integration and satisfaction with social media sites : a comparative study
Clark, Melissa
;
Black, Hulda G.
;
Judson, Kimberly
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10011699244
Saved in:
37
"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs
;
Horváth, Csilla
;
Belei, Nina
;
Riel, …
- In:
Journal of business research : JBR
74
(
2017
),
pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
Saved in:
38
Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Saved in:
39
Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Rinaldo, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
Saved in:
40
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
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