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~isPartOf:"Journal of business research : JBR"
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Search: subject:"consumer behavior"
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Experiment
Consumer behaviour
2,280
Konsumentenverhalten
2,280
Brand management
442
Markenführung
442
Beziehungsmarketing
424
Relationship marketing
424
Brand image
383
Markenimage
383
Brand
254
Einzelhandel
248
Retail trade
248
Markenartikel
247
Social Web
218
Social web
218
Online retailing
214
Online-Handel
214
Internet marketing
209
Online-Marketing
209
Customer satisfaction
173
Kundenzufriedenheit
173
Emotion
171
Advertising effects
152
Werbewirkung
152
Luxury goods
148
Luxusgüter
148
Dienstleistungsqualität
142
Service quality
142
Viral marketing
140
Virales Marketing
140
Personality psychology
117
Persönlichkeitspsychologie
117
Advertising
110
Werbung
105
E-commerce
94
Electronic Commerce
94
Preismanagement
89
Pricing strategy
89
Marketing management
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Marketingmanagement
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Oppewal, Harmen
5
Cui, Yuanyuan
2
Dawra, Jagrook
2
Givi, Julian
2
Kalakbandi, Vinay Kumar
2
Kim, Jungkeun
2
Loureiro, Sandra Maria Correia
2
Lowrey, Tina M.
2
Meißner, Martin
2
Padamwar, Pravesh Kumar
2
Wästlund, Erik
2
Yoon, Song-oh
2
Abdel-Karim, Benjamin M.
1
Adam, Marc Thomas Philipp
1
Alniacik, Umit
1
Aquino, Karl
1
Augusto, Mário Gomes
1
Balaji, M. S.
1
Benoit, Sabine
1
Berlo, Zeph M. C. van
1
Biscaia, Rui
1
Bogomolova, Svetlana
1
Bosangit, Carmela
1
Brühl, Rolf
1
Capatina, Alexandru
1
Carvalho, Sergio W.
1
Cauberghe, Verolien
1
Celly, Kirti Sawhney
1
Chawdhary, Rahul
1
Chen, Ning
1
Chen, Qimei
1
Chen, Rong
1
Cheng, Andong
1
Cherkas, Lynn F.
1
Chiew, Tung Moi
1
Choi, Pilsik
1
Choi, Sungwoo
1
Choi, Yung Kyun
1
Christenson, Brett
1
Chylinski, Mathew
1
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Journal of business research : JBR
Journal of retailing
Journal of economic behavior & organization : JEBO
63
Journal of behavioral and experimental economics
53
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of retailing and consumer services
46
Psychology & marketing
44
Journal of behavioral decision making
43
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Food policy : economics planning and politics of food and agriculture
39
Journal of marketing research : JMR
39
Journal of economic psychology : research in economic psychology and behavioral economics
37
NBER working paper series
32
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
29
International journal of hospitality management
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
CESifo working papers
26
Discussion paper
26
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
Information systems research : ISR
25
Discussion paper series / IZA
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Experimental economics : a journal of the Economic Science Association
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Tourism management : research, policies, practice
21
Marketing letters : a journal of research in marketing
20
International journal of electronic commerce : IJEC
19
NBER Working Paper
19
Working paper / National Bureau of Economic Research, Inc.
19
American journal of agricultural economics
17
European economic review : EER
16
International journal of consumer studies
16
Journal of consumer research : JCR ; an interdisciplinary journal
16
Journal of travel and tourism marketing
16
Journal of marketing communications
15
Economics letters
14
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
14
Journal of marketing research
14
Working paper series
14
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ECONIS (ZBW)
96
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96
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1
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
2
Virtual reality-based product displays to inspire consumers' purchase intentions : an experimental study
Raza, Ali
;
Wasim, Manahil
;
Ishaq, Muhammad Ishtiaq
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549586
Saved in:
3
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
4
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
5
How do likes influence revenue? : a randomized controlled field experiment
Grahl, Jörn
;
Hinz, Oliver
;
Rothlauf, Franz
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383037
Saved in:
6
Footwear
consumer
behavior
: the influence of stimuli on emotions and decision making
Juárez-Varón, David
;
Mengual-Recuerda, Ana
;
Capatina, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304052
Saved in:
7
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
8
Deliberation does not make the attraction effect disappear : the role of induced cognitive reflection
Padamwar, Pravesh Kumar
;
Kalakbandi, Vinay Kumar
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468770
Saved in:
9
The effects of solicitation and target amounts on consumers' charitable giving decisions
Park, Sohyeon
;
Yoon, Song-oh
- In:
Journal of business research : JBR
141
(
2022
),
pp. 279-289
Persistent link: https://www.econbiz.de/10013168035
Saved in:
10
How rating mechanisms shape user search, quality inference and engagement in online platforms : experimental evidence
Foster, Joshua
- In:
Journal of business research : JBR
142
(
2022
),
pp. 791-807
Persistent link: https://www.econbiz.de/10013168461
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