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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~subject:"Markenimage"
~subject:"Product management"
~subject:"Wahrnehmung"
~subject:"Ästhetik"
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Markenimage
Product management
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Product design
42
Produktgestaltung
42
Consumer behaviour
22
Konsumentenverhalten
22
New product development
14
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13
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Aydınoğlu, Nilüfer Z.
1
Batagelj, Zenel
1
Bettels, Jannick
1
Brakus, J. Joško
1
Candi, Marina
1
Chang, Chiu-Chi Angela
1
Chung, Hwan
1
Cian, Luca
1
Deng, Xiaoyan
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1
Husić-Mehmedović, Melika
1
Ishii, Hiroaki
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Kolar, Tomaž
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1
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Lin, Ying-Ching
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Makarem, Suzanne
1
Malkewitz, Keven
1
Mishra, Abhishek
1
Mohan, Mayoor
1
Moon, Hakil
1
Omegarić, Ismir
1
Orth, Ulrich R.
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Park, C. Whan
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Park, Jason Whan
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Pol, Gratiana
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Schmitt, Bernd
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Togawa, Taku
1
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1
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Journal of business research : JBR
Journal of retailing
Product experience
26
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
14
International journal of product development : IJPD
13
Psychology & marketing
13
Journal of retailing and consumer services
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
The journal of brand management : an international journal
9
The journal of product & brand management
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Beiträge zum Produkt-Marketing
5
Journal of marketing research
5
Journal of marketing
4
European journal of marketing : EJM
3
Journal of consumer behaviour : an international research review
3
Journal of fashion marketing and management
3
Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
3
Administrative science quarterly : ASQ
2
Gabler Edition Wissenschaft
2
IW-Analysen : Forschungsberichte aus dem Institut der Deutschen Wirtschaft Köln
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
International journal of product lifecycle management : IJPLM
2
International journal of production economics
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of Indian business research
2
Journal of Product & Brand Management
2
Journal of international marketing
2
Journal of management inquiry
2
Journal of marketing theory and practice
2
Journal of service research
2
Journal of travel and tourism marketing
2
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
2
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ECONIS (ZBW)
12
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1
Influencing consumer responses to highly aesthetic products : the role of mindsets
Lin, Ying-Ching
;
Chang, Chiu-Chi Angela
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 459-476
Persistent link: https://www.econbiz.de/10013256060
Saved in:
2
Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
3
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
4
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
5
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
6
Seeing is not necessarily liking : advancing research on package design with eye-tracking
Husić-Mehmedović, Melika
;
Omegarić, Ismir
;
Batagelj, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 145-154
Persistent link: https://www.econbiz.de/10011771473
Saved in:
7
Consumer responses to functional, aesthetic and symbolic product design in online reviews
Candi, Marina
;
Jae, Haeran
;
Makarem, Suzanne
;
Mohan, Mayoor
- In:
Journal of business research : JBR
81
(
2017
),
pp. 31-39
Persistent link: https://www.econbiz.de/10011771571
Saved in:
8
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
9
Attribute-based design perceptions and consumer-brand relationship : role of user expertise
Mishra, Abhishek
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5983-5992
Persistent link: https://www.econbiz.de/10011597573
Saved in:
10
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
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