//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Australien"
~subject:"Hotel industry"
~subject:"Vertrauen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Empfehlungsmarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Australien
Hotel industry
Vertrauen
Viral marketing
306
Virales Marketing
306
Consumer behaviour
228
Konsumentenverhalten
228
Social Web
135
Social web
135
Internet marketing
119
Online-Marketing
119
Online retailing
80
Online-Handel
80
Beziehungsmarketing
73
Relationship marketing
73
Customer satisfaction
59
Kundenzufriedenheit
59
Dienstleistungsqualität
44
Service quality
44
Word-of-mouth
35
Brand image
34
Brand management
34
Markenführung
34
Markenimage
34
Social media
31
E-commerce
30
Electronic Commerce
30
Online reviews
26
eWOM
26
Customer integration
21
Kundenintegration
21
Personalisierung
21
Personalization
21
Word of mouth
21
Beschwerdemanagement
20
Brand
20
Complaint management
20
Confidence
19
Emotion
19
Markenartikel
19
Data Mining
17
Data mining
17
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Dwivedi, Yogesh Kumar
2
Aggarwal, Swati
1
Arruda, Carolina
1
Ashaduzzaman, Md
1
Bai, Yanzhuang
1
Barros, Lucia Salmonson Guimarães
1
Behl, Abhishek
1
Bergey, Paul K.
1
Botelho, Miguel
1
Butcher, Ken
1
Cavallero, Luisa
1
Chen, Jianyu
1
Chevtchouk, Yanina
1
Chomvilailuk, Rojanasak
1
Costa Filho, Murilo Carrazedo
1
Del Giudice, Manilo
1
Dewani, Prem Prakash
1
Dhir, Amandeep
1
Esmerado, Joaquim
1
Espinosa, Jennifer A.
1
Gong, Xiushuang
1
Gupta, Suraksha
1
Gvili, Yaniv
1
Huang, Guanxiong
1
Ifie, Kemefasu
1
Islam, Nazrul
1
Jebarajakirthy, Charles
1
Kanungo, Rama
1
Kaur, Puneet
1
Kim, Moon-Yong
1
Langenderfer, Jeff
1
Lee, Daeho
1
Lee, Liane W. Y.
1
Leonhardt, James M.
1
Levy, Shalom
1
Li, Tingwu
1
Liang, Hai
1
Licsandru, Tana Cristina
1
Lobel Trong Thuy Tran
1
Loc Tuan Le
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
International journal of hospitality management
49
Tourism management : research, policies, practice
22
Journal of hospitality marketing & management
20
International journal of contemporary hospitality management
19
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Tourism management perspectives : TMP
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Psychology & marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of internet commerce
6
Cogent business & management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of vacation marketing
5
Journal of vacation marketing : an international journal
5
International journal of business information systems : IJBIS
4
International journal of internet marketing and advertising : IJIMA
4
Journal for global business advancement : JGBA
4
Journal of marketing communications
4
Service business
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International journal of services technology and management
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of hospitality and tourism insights
3
The Cornell hospitality quarterly
3
The international review of retail, distribution and consumer research
3
The journal of services marketing
3
Tourism review : the official journal of the AIEST
3
Administrative Sciences : open access journal
2
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
2
Corporate communications : an international journal
2
Enlightening tourism : ET ; a pathmaking journal
2
European journal of management and business economics : EJM&BE
2
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
2
Mind the fake reviews! : protecting consumers from deception through persuasion knowledge acquisition
Costa Filho, Murilo Carrazedo
;
Rafael, Diego Nogueira
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534273
Saved in:
3
I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380337
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
6
The effect of the valence of forgiveness to service recovery strategies and service outcomes in food delivery apps
Kaur, Puneet
;
Talwar, Shalini
;
Islam, Nazrul
;
Salo, Jari
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 142-157
Persistent link: https://www.econbiz.de/10013271481
Saved in:
7
Online reviews as a pacifying decision-making assistant
Loc Tuan Le
;
Pham Thi Minh Ly
;
Nhan Thanh Nguyen
;
Lobel …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209524
Saved in:
8
Is there any value in the online reviews of remedial satisfied customers? : an empirical study in the hospitality industry
Bai, Yanzhuang
;
Li, Tingwu
;
Zheng, Chundong
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209529
Saved in:
9
In eWOM we trust : using naïve theories to understand consumer trust in a complex eWOM marketspace
Pyle, Martin A.
;
Smith, Andrew N.
;
Chevtchouk, Yanina
- In:
Journal of business research : JBR
122
(
2021
),
pp. 145-158
Persistent link: https://www.econbiz.de/10012420352
Saved in:
10
Uncovering the effects of textual features on trustworthiness of online consumer reviews : a computational-experimental approach
Huang, Guanxiong
;
Liang, Hai
- In:
Journal of business research : JBR
126
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012494218
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->