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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~person:"Geuens, Maggie"
~subject:"Consumer behaviour"
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
7
Brand
2
Brand image
2
Brand management
2
Cognition
2
Decision
2
Entscheidung
2
Handelsmarke
2
Kognition
2
Markenartikel
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Markenführung
2
Markenimage
2
Online retailing
2
Online-Handel
2
Store brand
2
Advertising effects
1
Beziehungsmarketing
1
Bildungspolitik
1
Brand extension
1
Brand loyalty
1
Brand prototypicality
1
Brand switching
1
Category fit
1
Consumer attitudes
1
Distribution channel
1
Education policy
1
Educational interventions
1
Einzelhandel
1
External product cues
1
Food
1
Food retailing
1
Food trade
1
Gender studies
1
Geschlechterforschung
1
Grocery shopping
1
Heuristics
1
Innovation
1
Innovation management
1
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7
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Geuens, Maggie
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Phau, Ian
13
Bartikowski, Boris
12
Septianto, Felix
12
Sharma, Piyush
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Roy, Rajat
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Mattila, Anna S.
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Das, Gopal
8
McLean, Graeme J.
8
Melewar, T. C.
8
Merchant, Altaf
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Paul, Justin
7
Roy, Sanjit
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Bang, Nguyen
6
Behl, Abhishek
6
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Journal of business research : JBR
Marketing intelligence & planning
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of advertising : the quarterly review of marketing communications
1
Journal of business and psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
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ECONIS (ZBW)
7
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1
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
2
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
3
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
4
Brand typicality and distant novel extension acceptance : how risk-reduction counters low category fit
Goedertier, Frank
;
Dawar, Niraj
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 157-165
Persistent link: https://www.econbiz.de/10010433154
Saved in:
5
The influence of mood on attitude-behavior consistency
Elen, Maarten
;
D'Heer, Evelien
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 917-923
Persistent link: https://www.econbiz.de/10009756856
Saved in:
6
Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 692-700
Persistent link: https://www.econbiz.de/10009528782
Saved in:
7
Revising the myth of gay consumer innovativeness
Vandecasteele, Bert
;
Geuens, Maggie
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 134-144
Persistent link: https://www.econbiz.de/10003915865
Saved in:
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