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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Luxusgüter"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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Luxusgüter
Marketingmanagement
Brand management
705
Markenführung
705
Consumer behaviour
480
Konsumentenverhalten
480
Brand image
415
Markenimage
415
Brand
284
Markenartikel
277
Relationship marketing
196
Beziehungsmarketing
195
Social Web
127
Social web
127
B-to-B-Marketing
116
Business-to-business marketing
116
Internet marketing
106
Online-Marketing
106
Lieferantenmanagement
91
Supplier relationship management
91
Luxury goods
80
Marketing management
62
Advertising effects
61
Werbewirkung
61
Social media
47
Customer integration
46
Kundenintegration
46
Brand equity
45
Personality psychology
40
Persönlichkeitspsychologie
40
Branding
39
Advertising
37
Customer satisfaction
37
Kundenzufriedenheit
37
Brand loyalty
34
Corporate reputation
33
Emotion
33
Firmenimage
33
China
31
Werbung
31
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114
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1
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Article
136
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136
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3
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3
Conference paper
2
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Mehrbändiges Werk
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English
136
Author
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Ko, Eunju
9
Phau, Ian
5
Merrilees, Bill
4
Seo, Yuri
4
Shukla, Paurav
4
Valette-Florence, Pierre
4
Aiello, Gaetano
3
Filieri, Raffaele
3
Balmer, John M.T.
2
Baumgarth, Carsten
2
Bazi, Saleh
2
Borah, Sourav Bikash
2
Buil, Isabel
2
De Chernatony, Leslie
2
Gorton, Matthew
2
Gupta, Suraksha
2
Hemonnet-Goujot, Aurélie
2
Jevons, Colin
2
Jung, Jaesuk
2
Khalifa, Dina
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Lloyd, Stephen
2
Melewar, T. C.
2
Pantano, Eleonora
2
Paul, Justin
2
Podnar, Klement
2
Rokka, Joonas
2
Septianto, Felix
2
Sharma, Amalesh
2
Soni, Mauli
2
Yoon, Sukki
2
Agbemabiese, George Cudjoe
1
Ahmed, Zafar U.
1
Akhtar, Pervaiz
1
Andersen, Sophie Esmann
1
Anido Freire, N.
1
Anning-Dorson, Thomas
1
Avraham, Eli
1
Ayres, Adriano
1
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Journal of business research : JBR
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
93
The journal of brand management : an international journal
92
The journal of product & brand management
55
The journal of business & industrial marketing
49
Journal of retailing and consumer services
47
Journal of fashion marketing and management
33
Journal of strategic marketing
32
SpringerLink / Bücher
32
European journal of marketing : EJM
24
Journal of business-to-business marketing
24
Journal of marketing communications
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of marketing management : MM
18
Springer eBook Collection
18
Journal of global fashion marketing : JGfM
17
Journal of the Academy of Marketing Science
17
International journal of advertising : the review of marketing communications
16
International journal of retail & distribution management
16
International marketing review
15
Journal of marketing
15
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
Cogent business & management
13
Gabler Edition Wissenschaft
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
The IUP journal of brand management : IJBRM
12
Journal of promotion management : JPM
11
Journal of retailing
11
Business horizons
10
Journal of international consumer marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International journal of consumer studies
9
Journal of global marketing
9
Journal of promotion management : innovations in planning and applied research
9
Psychology & marketing
9
Qualitative market research : an international journal
9
The marketing review
9
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ECONIS (ZBW)
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51
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
52
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
53
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
54
Consumers' practices of everyday luxury
Banister, Emma
;
Roper, Stuart
;
Tisiruk Potavanich
- In:
Journal of business research : JBR
116
(
2020
),
pp. 458-466
Persistent link: https://www.econbiz.de/10012257643
Saved in:
55
Attribution analysis of luxury brands : an investigation into consumer-brand congruence through conspicuous consumption
Jacob, Isaac
;
Khanna, Monica
;
Rai, Krupa A.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 597-607
Persistent link: https://www.econbiz.de/10012257661
Saved in:
56
Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations
Avraham, Eli
- In:
Journal of business research : JBR
116
(
2020
),
pp. 711-720
Persistent link: https://www.econbiz.de/10012257673
Saved in:
57
Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
Saved in:
58
The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
59
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
60
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
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