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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing theory"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Consumer behaviour"
~subject:"Marketing theory"
~type:"article"
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Consumer behaviour
Marketing theory
Marketingtheorie
131
Konsumentenverhalten
35
Service-Dominant Logic
29
Service-dominant logic
29
Betriebliche Wertschöpfung
18
Value creation
18
Marketing
17
Dienstleistungsmarketing
15
Services marketing
15
Marketing management
14
Marketingmanagement
14
Theorie
14
Theory
14
Customer integration
13
Kundenintegration
13
Bibliometrics
12
Bibliometrie
12
Relationship marketing
12
service-dominant logic
12
Beziehungsmarketing
11
Dienstleistung
11
History of economic thought
11
Services
11
Ökonomische Ideengeschichte
11
Criticism
9
Kritik
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Brand management
8
Markenführung
8
marketing theory
8
Brand image
7
Markenimage
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Product
6
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6
Brand
5
Consumers
5
Customer value
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Tadajewski, Mark
10
Vargo, Stephen L.
6
Bradshaw, Alan
4
Brodie, Roderick J.
3
Cova, Bernard
3
Foxall, Gordon R.
3
Jones, D. G. Brian
3
Kjellberg, Hans
3
Aitken, Robert
2
Akaka, Melissa Archpru
2
Andreini, Daniela
2
Askegaard, Søren
2
Avis, Mark
2
Bajde, Domen
2
Dahl, Andrew J.
2
Dalli, Daniele
2
Edvardsson, Bo
2
Ferguson, Shelagh
2
Lim, Weng Marc
2
Lusch, Robert F.
2
Pedeliento, Giuseppe
2
Peltier, James
2
Roth, Stefan
2
Saren, Michael
2
Shaw, Eric H.
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Skålén, Per
2
Solerio, Chiara
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Storbacka, Kaj
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Aly, Marwa
1
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Araujo, Luis
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Arnould, Eric
1
Aulōnitēs, Geōrgios I.
1
Ball, Kirstie
1
Ballantyne, David
1
Barnier, Virginie De
1
Baron, Steve
1
Batat, Wided
1
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Journal of business research : JBR
Marketing theory
Neue Herausforderungen an das Dienstleistungsmarketing
Springer eBook Collection / Business and Economics
Journal of historical research in marketing
81
European Journal of Marketing
74
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
56
Journal of marketing management : MM
53
Journal of the Academy of Marketing Science
47
AMS review : official publication of the Academy of Marketing Science
36
Journal of Historical Research in Marketing
36
European journal of marketing : EJM
32
Marketing Intelligence & Planning
29
History of marketing thought ; Volume 1
28
Strategic Direction
28
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
23
Journal of marketing research : JMR
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of macromarketing
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
European Business Review
14
Journal of customer behaviour
14
Journal of strategic marketing
14
Journal of marketing theory and practice : JMTP
13
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
12
Handbook of marketing decision models
12
Journal of Business & Industrial Marketing
12
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ECONIS (ZBW)
134
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1
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
2
Object-oriented marketing theory
Franco, Paolo
;
Canniford, Robin
;
Phipps, Marcus
- In:
Marketing theory
22
(
2022
)
3
,
pp. 401-420
Persistent link: https://www.econbiz.de/10013388909
Saved in:
3
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
4
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
5
In the difference between money and capital, everything happens
Bradshaw, Alan
- In:
Marketing theory
24
(
2024
)
2
,
pp. 205-210
Persistent link: https://www.econbiz.de/10014631393
Saved in:
6
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
7
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
8
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
9
Ode to Alda
Thyroff, Anastasia E.
- In:
Marketing theory
20
(
2020
)
2
,
pp. 185-193
Persistent link: https://www.econbiz.de/10012230852
Saved in:
10
An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar
;
Aly, Marwa
;
Doherty, Anne Marie
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1261-1274
Persistent link: https://www.econbiz.de/10013194351
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