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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~person:"Dennis, Charles"
~person:"Foroudi, Pantea"
~person:"Grohs, Reinhard"
~person:"Kapferer, Jean-Noël"
~person:"Merchant, Altaf"
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Search: subject:"Markenartikel"
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Brand management
24
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24
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22
Markenimage
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14
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14
Brand
12
Markenartikel
12
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Dennis, Charles
Foroudi, Pantea
Grohs, Reinhard
Kapferer, Jean-Noël
Merchant, Altaf
Melewar, T. C.
15
Gupta, Suraksha
13
Ko, Eunju
13
Diamantopoulos, Adamantios
12
Valette-Florence, Pierre
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7
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6
Teng, Lefa
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Christodoulides, George
5
Ekinci, Yuksel
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Sharifah Faridah Syed Alwi
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Wallace, Elaine
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4
Balaji, M. S.
4
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4
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Journal of business research : JBR
Qualitative market research : an international journal
The journal of brand management : an international journal
5
Building corporate identity, image and reputation in the digital era
3
Corporate reputation review
3
European journal of marketing : EJM
2
International journal of hospitality management
2
International studies of management and organization
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Routledge studies in marketing
2
The journal of product & brand management
2
Brand management ; Vol. 2
1
European business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of management reviews
1
Journal of brand management: advanced collections
1
Journal of destination marketing & management
1
Journal of personal selling & sales management : JPSSM
1
Journal of strategic management education : JSME
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Revue française de gestion : hommes et techniques
1
Routledge Studies in Marketing
1
Sport management review
1
Technological forecasting & social change : an international journal
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
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ECONIS (ZBW)
28
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28
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date (oldest first)
1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
3
Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien
;
Merchant, Altaf
- In:
Journal of business research : JBR
140
(
2022
),
pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
Saved in:
4
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
5
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
6
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
7
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
8
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
9
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
10
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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