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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of brand management : an international journal"
~language:"bos"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"McAleer, Michael"
~person:"Nayga, Rodolfo M."
~person:"Phau, Ian"
~person:"Xuan Vinh Vo"
~subject:"Advertising"
~subject:"Börsenkurs"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Advertising
Börsenkurs
Experiment
Konsumentenverhalten
Volatility
Wirtschaftswachstum
Consumer behaviour
9
Brand management
8
Markenführung
8
Brand
6
Brand image
6
Luxury goods
6
Luxusgüter
6
Markenartikel
6
Markenimage
6
Emotion
3
Beziehungsmarketing
2
Ingredient branding
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Measurement
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Messung
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Relationship marketing
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Scale development
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Brand attitude
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Brand equity
1
Brand extension
1
Brand genuinuity
1
Brand love
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Brand puffery
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Comparison
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Consumer behavior
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Consumer emotion
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Corroboration
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Country-of-origin
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Eco-friendly products
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Einzelhandel
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Environmental protection
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McAleer, Michael
Nayga, Rodolfo M.
Phau, Ian
Xuan Vinh Vo
Laroche, Michel
28
Ko, Eunju
22
Cleveland, Mark
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
Richard, Marie-Odile
12
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Balaji, M. S.
10
Merchant, Altaf
10
Spielmann, Nathalie
10
Teng, Lefa
10
Wiedmann, Klaus-Peter
10
Chebat, Jean-Charles
9
Choi, Jeonghye
9
Kukar-Kinney, Monika
9
Seo, Yuri
9
Septianto, Felix
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Donthu, Naveen
8
Huarng, Kun-Huang
8
Melewar, T. C.
8
Shukla, Paurav
8
Yang, Zhiyong
8
Aiello, Gaetano
7
Arslanagic-Kalajdzic, Maja
7
Dennis, Charles
7
Ford, John B.
7
Foroudi, Pantea
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kapferer, Jean-Noël
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Michel, Géraldine
7
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Journal of business research : JBR
The journal of brand management : an international journal
The North American journal of economics and finance : a journal of financial economics studies
14
Econometric reviews
13
Food policy : economics planning and politics of food and agriculture
10
Applied economics
9
International review of economics & finance : IREF
9
Journal of econometrics
9
Marketing intelligence & planning
9
Journal of promotion management : JPM
8
Journal of fashion marketing and management
7
Energy economics
6
European review of agricultural economics : ERAE
6
Journal of risk and financial management : JRFM
6
Agricultural economics : the journal of the International Association of Agricultural Economists
5
American journal of agricultural economics
5
Applied economic perspectives and policy
5
International review of financial analysis
5
Finance research letters
4
Journal of economic behavior & organization : JEBO
4
Journal of international consumer marketing
4
Agribusiness : an internat. journal
3
Asian economic journal : journal of the East Asian Economic Association
3
Australasian marketing journal
3
Borsa Istanbul Review
3
Canadian journal of agricultural economics : CJAE
3
Cogent economics & finance
3
Econometrics : open access journal
3
Economics letters
3
European review of agricultural economics
3
Journal of behavioral and experimental economics
3
Journal of multinational financial management
3
Journal of retailing and consumer services
3
Pacific-Basin finance journal
3
Research in international business and finance
3
Risks : open access journal
3
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
3
Tourism economics : the business and finance of tourism and recreation
3
Afro-Asian Journal of Finance and Accounting : AAJFA
2
Agricultural and resource economics review : ARER
2
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ECONIS (ZBW)
9
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
3
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
4
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
5
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
6
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
7
Conceptualizing country-of-ingredient authenticity of luxury brands
Cheah, Isaac
;
Zainol, Zahirah
;
Phau, Ian
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5819-5826
Persistent link: https://www.econbiz.de/10011597517
Saved in:
8
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
9
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
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