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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Markenartikel"
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Markenartikel
Brand management
1,164
Markenführung
1,164
Consumer behaviour
1,156
Konsumentenverhalten
1,156
Relationship marketing
756
Beziehungsmarketing
754
Brand image
687
Markenimage
687
Innovation
650
Innovation management
562
Innovationsmanagement
561
Brand
505
Firm performance
430
Unternehmenserfolg
430
Corporate social responsibility
400
Corporate Social Responsibility
398
Marketing management
383
Marketingmanagement
383
Strategic management
294
Strategisches Management
294
Social Web
280
Social web
280
Lieferantenmanagement
278
Supplier relationship management
278
Knowledge management
265
Wissensmanagement
265
Customer satisfaction
239
Kundenzufriedenheit
239
Knowledge transfer
222
Wissenstransfer
222
Managers
188
Führungskräfte
186
Internet marketing
185
Online-Marketing
185
KMU
177
SME
177
Organisatorischer Wandel
176
Organizational change
176
Dienstleistungsqualität
175
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Undetermined
350
Free
18
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Article
486
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10
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495
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495
Collection of articles of several authors
9
Sammelwerk
9
Conference paper
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Konferenzbeitrag
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Festschrift
2
Mehrbändiges Werk
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Phau, Ian
6
Powell, Shaun M.
6
Valette-Florence, Pierre
6
Christodoulides, George
5
Fetscherin, Marc
5
Ko, Eunju
5
Melewar, T. C.
5
Zarantonello, Lia
5
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Gupta, Suraksha
4
Iglesias, Oriol
4
Keller, Kevin Lane
4
Machado, Joana César
4
Shukla, Paurav
4
Veloutsou, Cleopatra
4
Augusto, Mário Gomes
3
Azar, Salim L.
3
Butcher, Luke
3
Dass, Mayukh
3
Davvetas, Vasileios
3
Filieri, Raffaele
3
Grohs, Reinhard
3
Gunasti, Kunter
3
Guzman, Francisco
3
Johnson, Lester W.
3
Jung, Sojin
3
Koll, Oliver
3
Merchant, Altaf
3
Merrilees, Bill
3
Michel, Géraldine
3
Mirzaei, Abas
3
Motoki, Kosuke
3
Mrad, Mona
3
Mühlbacher, Hans
3
Pathak, Abhishek
3
Salo, Jari
3
Sreejesh, S.
3
Sung, Billy
3
Teck Ming Tan
3
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Journal of business research : JBR
The journal of brand management : an international journal
The journal of product & brand management
192
Journal of retailing and consumer services
145
European journal of marketing : EJM
60
Psychology & marketing
51
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of strategic marketing
39
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
Journal of marketing
31
The journal of consumer marketing
31
International journal of hospitality management
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
European journal of marketing
27
Journal of fashion marketing and management
27
Journal of the Academy of Marketing Science
27
Brands and branding
26
Business horizons
26
International journal of consumer studies
26
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Journal of marketing management : MM
24
Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
23
The IUP journal of brand management : IJBRM
23
International journal of advertising : the review of marketing communications
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of global marketing
22
International journal of market research
21
International marketing review
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of retailing
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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ECONIS (ZBW)
496
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1
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496
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1
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
2
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
3
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
4
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
5
Branding : too often overlooked in disruptive innovation and social purpose arenas
Aaker, David A.
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 185-189
Persistent link: https://www.econbiz.de/10014326902
Saved in:
6
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
7
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
8
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
9
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
10
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
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