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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Werbung"
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Brand image
Consumer behaviour
Online-Marketing
Werbung
Distribution channel
79
Vertriebsweg
79
Konsumentenverhalten
31
Einzelhandel
24
Retail trade
24
Beziehungsmarketing
22
Relationship marketing
22
Lieferantenmanagement
21
Supplier relationship management
21
E-commerce
20
Electronic Commerce
20
Online retailing
18
Online-Handel
18
Internet marketing
13
Marketing management
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Marketingmanagement
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10
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6
Business-to-business marketing
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Customer satisfaction
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Game theory
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Spieltheorie
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Competitive advantage
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4
Innovationsakzeptanz
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Internet
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Markenführung
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38
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Choi, Jeonghye
3
Kim, Jikyung
2
Pei, Zhi
2
Ulkuniemi, Pauliina
2
Yan, Ruiliang
2
Acquila-Natale, Emiliano
1
Alamanos, Eleftherios
1
Alavi, Sascha
1
Arroyo-Cañada, Francisco-Javier
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1
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1
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1
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1
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1
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1
De Giovanni, Pietro
1
Dennis, Charles
1
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Floh, Arne
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Habel, Johannes
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1
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1
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Journal of business research : JBR
The journal of business & industrial marketing
Journal of retailing and consumer services
83
Journal of retailing
30
The international review of retail, distribution and consumer research
19
European journal of operational research : EJOR
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
International journal of retail & distribution management
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of retail and distribution management
11
International journal of production research
9
Journal of marketing
9
Journal of marketing channels : ... distribution systems, strategy, and management
9
Journal of marketing research : JMR
9
International journal of electronic marketing and retailing : IJEMR
8
Multichannel-Management
8
Information systems research : ISR
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
International journal of consumer studies
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Marketing intelligence & planning
6
Omega : the international journal of management science
6
SpringerLink / Bücher
6
Asia Pacific journal of marketing and logistics
5
Cogent business & management
5
Electronic commerce research
5
Handbuch Multi-Channel-Marketing
5
International journal of logistics : research and applications
5
Journal of fashion marketing and management
5
Journal of the Academy of Marketing Science
5
Journal of the Operational Research Society
5
Marketing : ZFP ; journal of research and management
5
Production and operations management : the flagship research journal of the Production and Operations Management Society
5
Transportation research / E : an international journal
5
IMA journal of management mathematics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International game theory review
4
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ECONIS (ZBW)
38
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1
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
2
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
3
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
4
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
5
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
6
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
7
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
8
The influence of launching mobile channels on online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Mariani, Marcello M.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 366-378
Persistent link: https://www.econbiz.de/10012665722
Saved in:
9
Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes
;
Fink, Matthias
;
Floh, Arne
;
Eggers, …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
Saved in:
10
Channel stickiness in the shopping journey for electronics : evidence from China and South Korea
Kim, Jikyung
;
Song, Hyeasinn
;
Choi, Jeonghye
;
Kim, Yongseob
- In:
Journal of business research : JBR
130
(
2021
),
pp. 506-516
Persistent link: https://www.econbiz.de/10012544866
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