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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand image"
~subject:"Electronic Commerce"
~subject:"Online-Handel"
~subject:"Online-Marketing"
~subject:"Werbung"
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Brand image
Electronic Commerce
Online-Handel
Online-Marketing
Werbung
Distribution channel
79
Vertriebsweg
79
Consumer behaviour
31
Konsumentenverhalten
31
Einzelhandel
24
Retail trade
24
Beziehungsmarketing
22
Relationship marketing
22
Lieferantenmanagement
21
Supplier relationship management
21
E-commerce
20
Online retailing
18
Internet marketing
13
Marketing management
13
Marketingmanagement
13
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10
Supply chain
10
B-to-B-Marketing
6
Business-to-business marketing
6
Customer satisfaction
6
Game theory
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Preismanagement
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Pricing strategy
6
Spieltheorie
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Innovationsakzeptanz
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Internet
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33
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33
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Yan, Ruiliang
4
Choi, Jeonghye
3
Kim, Jikyung
2
Pei, Zhi
2
Ulkuniemi, Pauliina
2
Acquila-Natale, Emiliano
1
Alavi, Sascha
1
Amrouche, Nawel
1
Banerjee, Somnath
1
Bargoni, Augusto
1
Beatty, Sharon E.
1
Bhardwaj, Pradeep
1
Cao, Zixia
1
De Giovanni, Pietro
1
Deng, Guangkuan
1
Geuens, Maggie
1
Ghose, Sanjoy
1
Gilliland, David I.
1
Gonc̦alves, Helena Martins
1
Habel, Johannes
1
Han, Jin K.
1
Han, Sangman
1
Heeremans, Eva
1
Hong, Jeonghan
1
Huotari, Lauri
1
Iglesias-Pradas, Santiago
1
Im, Il
1
Jabeen, Fauzia
1
Jung, Sung In
1
Karjaluoto, Heikki
1
Kim, Jikyung Jeanne
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Kim, Mingyung
1
Kim, Sanghwa
1
Kim, Yongseob
1
Kliestik, Tomas
1
Kwon, Wi-suk
1
Lee, Jung Won
1
Lennon, Sharron J.
1
Li, Yimeng
1
Linsenmayer, Kim Tina
1
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Journal of business research : JBR
The journal of business & industrial marketing
Journal of retailing and consumer services
66
Journal of retailing
29
European journal of operational research : EJOR
28
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of production economics
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Transportation research / E : an international journal
14
International journal of retail & distribution management
13
International journal of retail and distribution management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
12
The international review of retail, distribution and consumer research
12
Information systems research : ISR
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
SpringerLink / Bücher
11
Electronic commerce research
10
International journal of production research
10
International journal of electronic marketing and retailing : IJEMR
9
Journal of marketing channels : ... distribution systems, strategy, and management
9
Omega : the international journal of management science
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of marketing research : JMR
7
International journal of electronic commerce : IJEC
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Production and operations management : the flagship research journal of the Production and Operations Management Society
6
Electronic commerce research and applications
5
IMA journal of management mathematics
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International game theory review
5
Journal of organizational computing and electronic commerce
5
Journal of revenue and pricing management
5
Journal of the Academy of Marketing Science
5
Journal of the Operational Research Society
5
Marketing intelligence & planning
5
Business horizons
4
Cogent business & management
4
Decision sciences : DS
4
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All
ECONIS (ZBW)
33
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33
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date (oldest first)
1
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
2
How e-commerce platforms build channel power : the role of AI resources and market-based assets
Deng, Guangkuan
;
Zhang, Jianyu
;
Xu, Ying
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 173-188
Persistent link: https://www.econbiz.de/10014473008
Saved in:
3
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
4
Dynamic pricing strategies : uniform or discrimination for multi-channel retailing under platform-based supply chain competition
Li, Yimeng
;
Xiong, Yu
;
Zhou, Yu
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014380327
Saved in:
5
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
6
A thematic exploration of the evolution of research in multichannel marketing
Vaishnav, Bharat
;
Ray, Sourav
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229141
Saved in:
7
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
8
Examining effectiveness of online and offline channel integration
Oh, Chung Heon
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 255-240
Persistent link: https://www.econbiz.de/10012797132
Saved in:
9
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
10
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
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