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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand image"
~subject:"Online-Handel"
~subject:"Online-Marketing"
~subject:"Werbung"
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Search: subject_exact:"Distribution channel"
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Brand image
Online-Handel
Online-Marketing
Werbung
Distribution channel
79
Vertriebsweg
79
Consumer behaviour
31
Konsumentenverhalten
31
Einzelhandel
24
Retail trade
24
Beziehungsmarketing
22
Relationship marketing
22
Lieferantenmanagement
21
Supplier relationship management
21
E-commerce
20
Electronic Commerce
20
Online retailing
18
Internet marketing
13
Marketing management
13
Marketingmanagement
13
Lieferkette
10
Supply chain
10
B-to-B-Marketing
6
Business-to-business marketing
6
Customer satisfaction
6
Game theory
6
Kundenzufriedenheit
6
Preismanagement
6
Pricing strategy
6
Spieltheorie
6
China
5
Advertising
4
Brand management
4
Competitive advantage
4
Innovation adoption
4
Innovationsakzeptanz
4
Internet
4
Markenführung
4
Marketing channel
4
Retailing
4
Sales promotion
4
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4
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27
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27
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English
27
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Yan, Ruiliang
4
Choi, Jeonghye
3
Kim, Jikyung
2
Pei, Zhi
2
Ulkuniemi, Pauliina
2
Acquila-Natale, Emiliano
1
Alavi, Sascha
1
Amrouche, Nawel
1
Banerjee, Somnath
1
Bargoni, Augusto
1
Bhardwaj, Pradeep
1
Cao, Zixia
1
De Giovanni, Pietro
1
Deng, Guangkuan
1
Geuens, Maggie
1
Ghose, Sanjoy
1
Gonc̦alves, Helena Martins
1
Habel, Johannes
1
Han, Jin K.
1
Han, Sangman
1
Heeremans, Eva
1
Hong, Jeonghan
1
Huotari, Lauri
1
Iglesias-Pradas, Santiago
1
Im, Il
1
Jabeen, Fauzia
1
Jung, Sung In
1
Karjaluoto, Heikki
1
Kim, Jikyung Jeanne
1
Kim, Mingyung
1
Kim, Sanghwa
1
Kim, Yongseob
1
Kliestik, Tomas
1
Kwon, Wi-suk
1
Lee, Jung Won
1
Lennon, Sharron J.
1
Linsenmayer, Kim Tina
1
Lu, Qiang
1
Martín Herrán, Guiomar
1
Monfort, Abel
1
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Journal of business research : JBR
The journal of business & industrial marketing
Journal of retailing and consumer services
59
Journal of retailing
24
European journal of operational research : EJOR
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
12
International journal of retail and distribution management
12
The international review of retail, distribution and consumer research
12
Transportation research / E : an international journal
12
International journal of production economics
11
Electronic commerce research
9
Information systems research : ISR
9
International journal of electronic marketing and retailing : IJEMR
8
International journal of production research
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing channels : ... distribution systems, strategy, and management
8
Journal of marketing research : JMR
7
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
7
International journal of electronic commerce : IJEC
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
SpringerLink / Bücher
6
IMA journal of management mathematics
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Business horizons
4
International game theory review
4
International journal of consumer studies
4
Journal of organizational computing and electronic commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of the Operational Research Society
4
NBER working paper series
4
Omega : the international journal of management science
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
4
Working paper
4
Cogent business & management
3
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ECONIS (ZBW)
27
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1
How e-commerce platforms build channel power : the role of AI resources and market-based assets
Deng, Guangkuan
;
Zhang, Jianyu
;
Xu, Ying
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 173-188
Persistent link: https://www.econbiz.de/10014473008
Saved in:
2
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
3
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
4
A thematic exploration of the evolution of research in multichannel marketing
Vaishnav, Bharat
;
Ray, Sourav
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229141
Saved in:
5
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
6
Examining effectiveness of online and offline channel integration
Oh, Chung Heon
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 255-240
Persistent link: https://www.econbiz.de/10012797132
Saved in:
7
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
8
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
9
Channel stickiness in the shopping journey for electronics : evidence from China and South Korea
Kim, Jikyung
;
Song, Hyeasinn
;
Choi, Jeonghye
;
Kim, Yongseob
- In:
Journal of business research : JBR
130
(
2021
),
pp. 506-516
Persistent link: https://www.econbiz.de/10012544866
Saved in:
10
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
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