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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann"
~person:"Black, Iain"
~person:"Cavusgil, Erin"
~person:"McLean, Graeme J."
~person:"Meyer, Anton"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
13
Relationship marketing
13
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9
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Brand management
5
Markenführung
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4
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Black, Iain
Cavusgil, Erin
McLean, Graeme J.
Meyer, Anton
Ko, Eunju
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7
Kim, Kyung Hoon
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Roy, Sanjit
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Journal of business research : JBR
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
Journal of service management
2
Psychology & marketing
2
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Handbuch Dienstleistungs-Marketing
1
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
Internationalisierung von Vertrieb und Handel
1
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series
1
Kongressband
1
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Marketing intelligence & planning
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Risikoforschung und Versicherung : Festschrift für Elmar Helten zum 65. Geburtstag
1
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ECONIS (ZBW)
13
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
3
The impact of demographic similarity on customers in a service setting
Cavusgil, Erin
;
Yayla, Serdar
;
Kutlubay, Omer Cem
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 145-160
Persistent link: https://www.econbiz.de/10013194162
Saved in:
4
Examining consumer attitudes towards retailers' m-commerce mobile applications : an initial adoption vs. continuous use perspective
McLean, Graeme J.
;
Osei-Frimpong, Kofi
;
Al-Nabhani, Khalid
- In:
Journal of business research : JBR
106
(
2020
),
pp. 139-157
Persistent link: https://www.econbiz.de/10012158345
Saved in:
5
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
6
Customer coproduction in healthcare service delivery : examining the influencing effects of the social context
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Wilson, Alan M.
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 82-93
Persistent link: https://www.econbiz.de/10012417102
Saved in:
7
Always trust in old friends? : effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships
Liu, Yen-Hung Steven
;
Deligonul, Seyda
;
Cavusgil, Erin
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 171-185
Persistent link: https://www.econbiz.de/10011882015
Saved in:
8
Developing a Mobile Applications Customer Experience Model (MACE) : implications for retailers
McLean, Graeme J.
;
Al-Nabhani, Khalid
;
Wilson, Alan M.
- In:
Journal of business research : JBR
85
(
2018
),
pp. 325-336
Persistent link: https://www.econbiz.de/10011815559
Saved in:
9
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
10
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
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