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~isPartOf:"Journal of business research : JBR"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Gupta, Suraksha"
~subject:"Konsumentenverhalten"
~subject:"Unternehmenserfolg"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Bibliography included"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Unternehmenserfolg
Volatility
Brand management
9
Markenführung
9
Consumer behaviour
7
Brand image
5
Innovation
5
Innovation management
5
Innovationsmanagement
5
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5
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4
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Gupta, Suraksha
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Valette-Florence, Pierre
15
Diamantopoulos, Adamantios
14
Sharma, Piyush
14
Bartikowski, Boris
12
Dwivedi, Yogesh Kumar
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Filieri, Raffaele
11
Richard, Marie-Odile
11
Septianto, Felix
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Teng, Lefa
11
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10
Seo, Yuri
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Oghazi, Pejvak
9
Paul, Justin
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Adomako, Samuel
8
Beatty, Sharon E.
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Vrontis, Demetris
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Wang, Cheng Lu
8
Yang, Zhiyong
8
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7
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7
Donthu, Naveen
7
Geuens, Maggie
7
Hultman, Magnus
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
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Journal of business research : JBR
Technological forecasting & social change : an international journal
2
Corporate reputation review : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing
1
Journal of world business : JWB
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Qualitative market research : an international journal
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ECONIS (ZBW)
7
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7
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1
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
2
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
3
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
4
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
5
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
6
The effect of digital signage on shoppers' behavior : the role of the evoked experience
Dennis, Charles
;
Brakus, J. Joško
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2250-2257
Persistent link: https://www.econbiz.de/10010402004
Saved in:
7
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
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