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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"lit"
~person:"Wagner, Udo"
~subject:"Auslandsinvestition"
~subject:"Konsumentenverhalten"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Auslandsinvestition
Konsumentenverhalten
Consumer behaviour
7
Advertising effects
2
Einzelhandel
2
Emotion
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Online-Marketing
2
Retail trade
2
Werbewirkung
2
Advertising
1
Appropriateness
1
Avoidance behavior
1
Beziehungsmarketing
1
Brand management
1
Categorization theory
1
Cognition
1
Cognitive fit
1
Communication
1
Conference
1
Confusion
1
Construal level and cultural context
1
Convenience sampling
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cultural identity
1
Customer lifetime value
1
Customer value
1
Deutschland
1
Digital signage content
1
E-commerce
1
Electronic Commerce
1
Electronic shelf labels
1
Emerging economies
1
Emerging markets
1
Functional attitudes
1
GFA conference
1
Germany
1
Heterogeneity
1
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Amtsdruckschrift
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English
Lithuanian
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Wagner, Udo
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Paul, Justin
8
Sharma, Piyush
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Oghazi, Pejvak
7
Roy, Rajat
7
Roy, Sanjit
7
Aiello, Gaetano
6
Balabanis, George
6
Behl, Abhishek
6
Casaló, Luis V.
6
Christodoulides, George
6
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Journal of business research : JBR
Marketing : ZFP ; journal of research and management
4
Journal of retailing and consumer services
3
Journal of international consumer marketing
2
Marketing : journal of research and management
2
European journal of operational research : EJOR
1
European retail research
1
Global economic review
1
International journal of advertising : the review of marketing communications
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Schmalenbach journal of business research : SBUR
1
Technological forecasting & social change : an international journal
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
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ECONIS (ZBW)
7
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7
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7
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1
Emotional targeting using digital signage systems and facial recognition at the point-of-sale
Garaus, Marion
;
Wagner, Udo
;
Rainer, Ricarda Carina
- In:
Journal of business research : JBR
131
(
2021
),
pp. 747-762
Persistent link: https://www.econbiz.de/10012545127
Saved in:
2
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
3
Retail shopper confusion : conceptualization, scale development, and consequences
Garaus, Marion
;
Wagner, Udo
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3459-3467
Persistent link: https://www.econbiz.de/10011514853
Saved in:
4
Shoppers' acceptance and perceptions of electronic shelf labels
Garaus, Marion
;
Wolfsteiner, Elisabeth
;
Wagner, Udo
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3687-3692
Persistent link: https://www.econbiz.de/10011515232
Saved in:
5
Cognitive fit, retail shopper confusion, and shopping value : empirical investigationc
Garaus, Marion
;
Wagner, Udo
;
Kummer, Claudia
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1003-1011
Persistent link: https://www.econbiz.de/10010517120
Saved in:
6
The role of lifetime activity cues in customer base analysis
Hoppe, Daniel
;
Wagner, Udo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
Saved in:
7
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
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