//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Commentary"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
1,971
Konsumentenverhalten
1,971
Innovation
839
Firm performance
699
Unternehmenserfolg
699
Relationship marketing
646
Beziehungsmarketing
644
Brand management
602
Markenführung
602
Innovation management
556
Innovationsmanagement
555
Markenimage
485
Social Web
452
Social web
452
Business start-up
432
Unternehmensgründung
432
Entrepreneurship
425
Entrepreneurship approach
401
Corporate social responsibility
350
USA
347
United States
347
Corporate Social Responsibility
346
Theory
334
Theorie
331
Marketing management
322
Marketingmanagement
322
Internet marketing
320
Online-Marketing
320
Multinationales Unternehmen
319
Transnational corporation
319
Customer satisfaction
301
Kundenzufriedenheit
300
KMU
296
SME
296
China
292
Bibliometrics
291
Bibliometrie
286
Strategic management
284
Strategisches Management
284
more ...
less ...
Online availability
All
Undetermined
364
Free
9
Type of publication
All
Article
485
Type of publication (narrower categories)
All
Article in journal
Book section
Commentary
Aufsatz in Zeitschrift
485
Conference paper
5
Konferenzbeitrag
5
Language
All
English
Author
All
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Valette-Florence, Pierre
7
Melewar, T. C.
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Gupta, Suraksha
5
Merchant, Altaf
5
Michel, Géraldine
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Voyer, Benjamin G.
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Chatterjee, Subimal
3
Cornwell, T. Bettina
3
Dwivedi, Yogesh Kumar
3
Eisingerich, Andreas B
3
Fastoso, Fernando
3
Filieri, Raffaele
3
Halkias, Georgios
3
Hultman, Magnus
3
Kastanakis, Minas
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Merunka, Dwight
3
Molinillo, Sebastian
3
Moon, Hakil
3
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
341
The journal of product & brand management
306
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
60
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
more ...
less ...
Source
All
ECONIS (ZBW)
485
Showing
41
-
50
of
485
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Legitimacy association of an aged brand : shelter for a brand suffering from consumers' perceptions of incompetence
Ryu, Hyerin
;
Jun, Sunkyu
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434850
Saved in:
42
Luxury consumption and the dark triad of personality
Razmus, Wiktor
;
Czarna, Anna Z.
;
Fortuna, Paweł
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468540
Saved in:
43
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
44
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
45
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
46
The neural correlates and the underlying processes of weak brand choices
Kapoor, Ankur
;
Sahay, Arvind
;
Singh, Nandini C.
;
Pammi, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468706
Saved in:
47
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
48
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
49
Tasting brands : associations between brand personality and tastes
Motoki, Kosuke
;
Nakahara, Takanobu
;
Velasco, Carlos
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534232
Saved in:
50
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->