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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Relationship marketing"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Conference Paper"
~type_genre:"Conference proceedings"
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Relationship marketing
Social web
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1,971
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Innovation
839
Firm performance
699
Unternehmenserfolg
699
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644
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Ko, Eunju
11
Filieri, Raffaele
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7
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7
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Roy, Sanjit
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Seo, Yuri
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Berezan, Orie
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Ranaweera, Chatura
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Septianto, Felix
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Sharma, Piyush
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Tiago, Flávio Borges
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Journal of business research : JBR
Journal of retailing and consumer services
738
Industrial marketing management : the international journal for industrial and high-tech firms
464
International journal of hospitality management
352
Technological forecasting & social change : an international journal
276
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
254
The journal of services marketing
243
The journal of business & industrial marketing
214
Tourism management : research, policies, practice
209
The service industries journal
203
Journal of strategic marketing
197
Journal of the Academy of Marketing Science
191
Journal of travel and tourism marketing
183
International journal of internet marketing and advertising : IJIMA
175
Psychology & marketing
173
Journal of marketing
172
International journal of contemporary hospitality management
163
Information systems research : ISR
158
Cogent business & management
157
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
157
The journal of brand management : an international journal
151
Journal of hospitality marketing & management
150
International journal of electronic customer relationship management : IJECRM
147
The journal of product & brand management
147
Journal of marketing management : MM
144
Business horizons
139
Asia Pacific journal of marketing and logistics
137
Journal of management information systems : JMIS
135
Management science : journal of the Institute for Operations Research and the Management Sciences
135
International journal of business information systems : IJBIS
130
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
127
Marketing intelligence & planning
124
European journal of marketing : EJM
121
Journal of service research : JSR
120
Journal of service management
115
Journal of retailing
111
Journal of marketing communications
108
Service business
107
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
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ECONIS (ZBW)
1,006
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1
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1,006
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1
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
2
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
3
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
4
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
5
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
6
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
7
Curbing customer-to-customer misbehavior contagion in the sharing economy
Danatzis, Ilias
;
Möller-Herm, Jana
;
Herm, Steffen
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547914
Saved in:
8
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
9
Customer journey partitioning : a customer-centric conceptualization beyond stages and touchpoints
Reitsamer, Bernd
;
Becker, Larissa
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556546
Saved in:
10
Customer misbehavior and service providers' risk perception in the sharing economy
Roßmannek, Oliver
;
David, Natalie
;
Schramm-Klein, Hanna
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535217
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