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~isPartOf:"Journal of business research : JBR"
~person:"Diamantopoulos, Adamantios"
~person:"Javalgi, Rajshekhar G."
~person:"Sinkovics, Rudolf R."
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Search: subject_exact:"Globales Marketing"
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International marketing
9
Internationales Marketing
9
Brand management
6
Markenführung
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Brand image
5
Consumer behaviour
5
Konsumentenverhalten
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Markenimage
5
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Diamantopoulos, Adamantios
Javalgi, Rajshekhar G.
Sinkovics, Rudolf R.
Laroche, Michel
10
Cleveland, Mark
4
Bartikowski, Boris
3
Halkias, Georgios
3
Martin, Silvia L.
3
Navarro García, Antonio
3
Teng, Lefa
3
Arenas-Gaitán, Jorge
2
Arslanagic-Kalajdzic, Maja
2
Boso, Nathaniel
2
Brettel, Malte
2
Cardinali, Silvio
2
Craig, C. S.
2
Douglas, Susan P.
2
Engelen, Andreas
2
Jebarajakirthy, Charles
2
Ko, Eunju
2
Micevski, Milena
2
Rey-Moreno, Manuel
2
Rondán-Cataluña, F. Javier
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Samiee, Saeed
2
Sharma, Piyush
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Wagner, Udo
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Walsh, Gianfranco
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1
Ahammad, Mohammad F.
1
Aiello, Gaetano
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Alden, Dana
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Arroyo-Gamez, Ramon E.
1
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1
Benson-Rea, Maureen
1
Bianchi, Constanza
1
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1
Bourdin, David
1
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Journal of business research : JBR
Journal of international marketing
6
International business review : the official journal of the European International Business Academy
3
International marketing review
3
Advances in international marketing
2
New world marketing
2
Anxieties and management responses in international business
1
Business horizons
1
Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
Handbook of strategic e-business management
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business ethics : JOBE
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Measurement and research methods in international marketing
1
New challenges to international marketing
1
Research paper series / Aston Business School Research Institute
1
The impact of theory on representations of the consumer and the marketing organisation
1
The journal of personal selling & sales management : JPSSM
1
The journal of services marketing
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
2
Explaining performance determinants : a knowledge based view of international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
101
(
2019
),
pp. 615-626
Persistent link: https://www.econbiz.de/10012103519
Saved in:
3
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
4
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
5
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
6
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Saved in:
7
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
8
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
9
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
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