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~isPartOf:"Journal of business research : JBR"
~person:"Michel, Géraldine"
~person:"Pelsmacker, Patrick de"
~person:"Teng, Lefa"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Brand image
7
Markenimage
7
Brand
6
Markenartikel
6
Advertising effects
4
Werbewirkung
4
Personality psychology
3
Persönlichkeitspsychologie
3
Beziehungsmarketing
2
Globalisierung
2
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2
International marketing
2
Internationales Marketing
2
Power distance belief
2
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2
Welt
2
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2
Attitude formation
1
Brand attitude
1
Brand attitudes
1
Brand extension
1
Brand identification
1
Brand logo
1
Brand orientation
1
Brand placement
1
Brand recall
1
Brand responses
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Brand values
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Branded entertainment
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Celebrity endorsement
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Celebrity-Werbung
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China
1
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12
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English
12
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Michel, Géraldine
Pelsmacker, Patrick de
Teng, Lefa
Ko, Eunju
13
Balaji, M. S.
8
Diamantopoulos, Adamantios
8
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Filieri, Raffaele
7
Roy, Sanjit
7
Bartikowski, Boris
6
Merchant, Altaf
6
Chebat, Jean-Charles
5
Cleveland, Mark
5
Gupta, Suraksha
5
Kim, Kyung Hoon
5
Laroche, Michel
5
Mandler, Timo
5
Mattila, Anna S.
5
McLean, Graeme J.
5
Melewar, T. C.
5
Phau, Ian
5
Seo, Yuri
5
Shukla, Paurav
5
Aiello, Gaetano
4
Brunk, Katja H.
4
Chen, Qimei
4
Christodoulides, George
4
Donthu, Naveen
4
Grohs, Reinhard
4
Gustafsson, Anders
4
Guzman, Francisco
4
Japutra, Arnold
4
Megehee, Carol M.
4
Oghazi, Pejvak
4
Salo, Jari
4
Septianto, Felix
4
Sharma, Piyush
4
Voyer, Benjamin G.
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
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Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
4
The journal of brand management : an international journal
3
International journal of advertising : the review of marketing communications
2
International marketing review
2
Journal of business ethics : JOBE
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of business and psychology
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The journal of personal selling & sales management : JPSSM
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
12
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1
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10
of
12
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date (oldest first)
1
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
2
The dark side of place attachment : why do customers avoid their treasured stores?
Eroglu, Sevgin
;
Michel, Géraldine
- In:
Journal of business research : JBR
85
(
2018
),
pp. 258-270
Persistent link: https://www.econbiz.de/10011815520
Saved in:
3
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
4
Brand resurrections : how past and present narrations impact consumer reactions towards resurrected utilitarian brands
Volpert, Johanna
;
Michel, Géraldine
- In:
Journal of business research : JBR
153
(
2022
),
pp. 479-493
Persistent link: https://www.econbiz.de/10013534094
Saved in:
5
The dark side of salesperson brand identification in the luxury sector : when brand orientation generates
management
issues and negative customer perception
Merk, Michaela
;
Michel, Géraldine
- In:
Journal of business research : JBR
102
(
2019
),
pp. 339-352
Persistent link: https://www.econbiz.de/10012104025
Saved in:
6
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
7
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
8
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
9
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
10
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
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