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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Fußball"
~subject:"Sponsoring"
~subject:"Sportmanagement"
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Consumer behaviour
Fußball
Sponsoring
Sportmanagement
Konsumentenverhalten
36
Sport
33
Sports
33
Sportmarketing
32
Sports marketing
32
Computerspiel
28
Video game
28
Sport event
23
Sportveranstaltung
23
Sponsorship
21
Professional sports
19
Profisport
19
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12
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12
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11
Innovation
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Social Web
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Social web
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Sport organization
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Emotion
6
Innovation management
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Innovationsmanagement
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Kundenzufriedenheit
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Game theory
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Bee, Colleen
3
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3
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2
Dwivedi, Yogesh Kumar
2
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2
Ghosh, Tathagata
2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
Journal of sports economics
247
Journal of sport management : the official journal of the North American Society of Sport Management
211
European Sport management quarterly : ESMQ
196
International journal of sport management and marketing : IJSMM
178
Sport management review
172
Sport marketing quarterly : preferred journal of the Sport Marketing Association
135
International journal of sports marketing & sponsorship
133
International journal of sport finance
115
Applied economics letters
57
Applied economics
56
Sport, Business and Management : an international journal ; SBM
45
SpringerLink / Bücher
36
Discussion paper series / IZA
32
European journal of operational research : EJOR
24
Springer eBook Collection
20
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
19
IZA Discussion Paper
19
International journal of forecasting
19
Research
19
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
18
Scottish journal of political economy : the journal of the Scottish Economic Society
17
The journal of gambling business and economics
17
Discussion paper / Tinbergen Institute
16
Research papers / Birkbeck Sport Business Centre
16
Tourism management : research, policies, practice
16
Accounting, auditing & accountability journal
15
European journal of marketing : EJM
15
Handbook on the economics of professional football
15
Asia Pacific journal of marketing and logistics
14
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
14
Event- und Impaktforschung
14
Journal of economic psychology : research in economic psychology and behavioral economics
14
Journal of retailing and consumer services
14
Psychology & marketing
14
Schriftenreihe Sportökonomie in Forschung und Praxis
14
Working paper
14
IMA journal of management mathematics
13
International journal of advertising : the quarterly review of marketing communications
13
UZH Business Working Paper Series
13
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ECONIS (ZBW)
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1
The negative effect of CSR-CSI domain overlap in CSR-linked
sport
sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
2
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
3
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
4
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of
sport
rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
5
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
6
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
7
Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
Saved in:
8
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
9
Strategic
sport
sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
10
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
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