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~isPartOf:"Journal of business research : JBR"
~subject:"Filmwirtschaft"
~subject:"Multimedia"
~subject:"Online-Marketing"
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Filmwirtschaft
Multimedia
Online-Marketing
Film industry
17
Consumer behaviour
7
Konsumentenverhalten
7
Kino
6
Media industries
6
Mediensektor
6
Movie theatre
6
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4
Film
4
Kommunikationsmedien
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Social web
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3
Beziehungsmarketing
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Assaf, A. Georges
1
Avramova, Yana R.
1
Bae, Giwoong
1
Basuroy, Suman
1
Belvaux, Bertrand
1
Cha, Kyoung Cheon
1
Chatterjee, Subimal
1
Chen, Huan
1
Choi, Hyeonyoung
1
Clark, Gemma
1
Delre, Sebastiano A.
1
Dens, Nathalie
1
Deodhar, Swanand J.
1
Dockendorff, Monika
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1
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1
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1
France, Stephen L.
1
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1
Gkritzali, Alkmini
1
Gupta, Manjul
1
Gupta, Samrat
1
Gupta, Shashwat
1
Gupta, Suraksha
1
Hadida, Allègre L.
1
Ibáñez, Soledad
1
Kazandjian, Brett
1
Kim, Hye-jin
1
Kim, Sang-hoon
1
Ko, Eunju
1
Lampel, Joseph
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Laycock, Rebecca A.
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Lee, Youseok
1
Luffarelli, Jonathan
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Mariani, Marcello M.
1
Marshall, Pablo
1
Megehee, Carol M.
1
Mencarelli, Rémi
1
Pelsmacker, Patrick de
1
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1
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Journal of business research : JBR
Journal of cultural economics
53
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
NBER working paper series
18
Journal of travel and tourism marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
NBER Working Paper
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
14
International journal of arts management
14
Journal of media business studies
14
Information economics and policy : IEP
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
SpringerLink / Bücher
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Journal of promotion management : JPM
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Marketing letters : a journal of research in marketing
10
Industry and innovation
9
Psychology & marketing
9
Creative industries and developing countries : voice, choice and economic growth
8
International journal of industrial organization
8
Trade information bulletin
8
Working paper series
8
International journal of advertising : the review of marketing communications
7
Kom / Kommission der Europäischen Gemeinschaften
7
Business history
6
Economic history working papers / LSE, Economic History Department
6
Economic research
6
European journal of marketing : EJM
6
Harvard business review : HBR
6
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
6
International journal of advertising : the quarterly review of marketing communications
6
JMM : the international journal on media management
6
Journal of global fashion marketing : JGfM
6
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ECONIS (ZBW)
18
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1
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
2
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
3
Consumer reviews and product life cycle : on the temporal dynamics of electronic word of mouth on movie box office
Delre, Sebastiano A.
;
Luffarelli, Jonathan
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-26
Persistent link: https://www.econbiz.de/10013534120
Saved in:
4
Web Trends : a valuable tool for business research
France, Stephen L.
;
Shi, Yuying
;
Kazandjian, Brett
- In:
Journal of business research : JBR
132
(
2021
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012581649
Saved in:
5
Prevision model and empirical test of box office results for sequels
Belvaux, Bertrand
;
Mencarelli, Rémi
- In:
Journal of business research : JBR
130
(
2021
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012544762
Saved in:
6
Impact of online information on the diffusion of movies : focusing on cultural differences
Lee, Youseok
;
Kim, Sang-hoon
;
Cha, Kyoung Cheon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 603-609
Persistent link: https://www.econbiz.de/10012544887
Saved in:
7
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
8
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
9
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
10
The impact of movie titles on box office success
Bae, Giwoong
;
Kim, Hye-jin
- In:
Journal of business research : JBR
103
(
2019
),
pp. 100-109
Persistent link: https://www.econbiz.de/10012104104
Saved in:
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