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~isPartOf:"Journal of business research : JBR"
~subject:"Internet marketing"
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Search: subject_exact:"Brand management"
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Internet marketing
Brand management
602
Markenführung
602
Consumer behaviour
410
Konsumentenverhalten
410
Brand image
348
Markenimage
348
Brand
246
Markenartikel
239
Beziehungsmarketing
137
Relationship marketing
137
Social Web
102
Social web
102
Online-Marketing
83
Luxury goods
76
Luxusgüter
76
Advertising effects
50
Werbewirkung
50
Marketing management
46
Marketingmanagement
46
Brand equity
39
Personality psychology
39
Persönlichkeitspsychologie
39
Social media
38
Branding
36
Customer integration
36
Kundenintegration
36
Advertising
33
Emotion
29
Werbung
27
Customer satisfaction
26
Kundenzufriedenheit
26
Brand loyalty
25
Corporate reputation
24
Firmenimage
24
International marketing
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Internationales Marketing
24
Einzelhandel
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Retail trade
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Ko, Eunju
5
Filieri, Raffaele
4
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Augusto, Mário Gomes
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Bazi, Saleh
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Chen, Qimei
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Dessart, Laurence
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Gorton, Matthew
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Guzman, Francisco
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Hajli, Nick
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Kim, Juran
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Milne, George R.
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Morgan-Thomas, Anna
2
Rana, Nripendra P.
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Torres, Pedro M.
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Veloutsou, Cleopatra
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Wang, Shuman
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Yoon, Sukki
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Abosag, Ibrahim
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Alden, Dana
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Aloini, Davide
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Andrade, Victoria
1
André, Ana Raquel
1
Arruda, Carolina
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Azar, Salim L.
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Baalbaki, Sally
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Baker, Thomas L.
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Belei, Nina
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
29
International journal of advertising : the review of marketing communications
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing communications
26
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
SpringerLink / Bücher
16
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
Journal of advertising research
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of strategic marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
Young consumers : insight and ideas for responsible marketers
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
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ECONIS (ZBW)
83
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31
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
32
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
33
When a luxury brand bursts : modelling the social media viral effects of negative stereotypes adoption leading to brand hate
Pantano, Eleonora
- In:
Journal of business research : JBR
123
(
2021
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012430473
Saved in:
34
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
35
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
36
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
37
Can't help falling in love? : how brand luxury generates positive consumer affect in social media
Mandler, Timo
;
Johnen, Marius
;
Gräve, Jan-Frederik
- In:
Journal of business research : JBR
120
(
2020
),
pp. 330-342
Persistent link: https://www.econbiz.de/10012417135
Saved in:
38
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
39
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
40
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
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