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~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~subject:"Monetary policy"
~subject:"Politische Kommunikation"
~subject:"Social Web"
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Konsumentenverhalten
Monetary policy
Politische Kommunikation
Social Web
Marketing management
323
Marketingmanagement
323
Consumer behaviour
110
Firm performance
61
Unternehmenserfolg
61
Marketing
60
Relationship marketing
57
Beziehungsmarketing
56
Communication
55
Kommunikation
55
Brand management
54
Markenführung
54
Market orientation
38
Internet marketing
37
Mobile communications
37
Mobilkommunikation
37
Online-Marketing
37
Brand image
36
Markenimage
36
Social web
34
Strategic management
34
Strategisches Management
34
Innovation
33
Competitive advantage
27
Wettbewerbsvorteil
27
Business start-up
26
Internal communication
26
International marketing
26
Internationales Marketing
26
Interne Kommunikation
26
Unternehmensgründung
26
KMU
25
SME
25
Corporate Social Responsibility
24
Corporate social responsibility
24
USA
23
United States
23
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22
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Article
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English
135
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Ko, Eunju
6
Kipnis, Eva
4
Laroche, Michel
4
Demangeot, Catherine
3
Kim, Sang Jin
3
Askegaard, Søren
2
Balaji, M. S.
2
Chan, Eugene Y.
2
Dinsmore, John
2
Felix, Reto
2
Foltean, Florin Sabin
2
Galalae, Cristina
2
Krishen, Anjala S.
2
Merunka, Dwight R.
2
Pullig, Chris
2
Rauschnabel, Philipp A.
2
Riel, Allard C. R. van
2
Swani, Kunal
2
Wu, Chih-Wen
2
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Al-Nabhani, Khalid
1
Alvarez-Milán, Agarzelim
1
Andreu, Luisa
1
Ang, Tyson
1
Arora, Anshu
1
Assaf, A. Georges
1
Ataman, M. Berk
1
Baack, Daniel W.
1
Bamel, Umesh
1
Banerjee, Somnath
1
Banerjee, Syagnik
1
Barnes, Donald C.
1
Barnes, Jesse
1
Barnes, Stuart J.
1
Barnier, Virginie De
1
Bebek, Gaye
1
Belei, Nina
1
Benedettini, Ornella
1
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Journal of business research : JBR
Journal of retailing and consumer services
108
Journal of marketing communications
57
NBER working paper series
53
SpringerLink / Bücher
53
Working paper / National Bureau of Economic Research, Inc.
47
CESifo working papers
46
Discussion papers / CEPR
42
Asia Pacific journal of marketing and logistics
41
NBER Working Paper
41
Telecommunications policy : the international journal of digital economy, data sciences and new media
41
Discussion paper / Centre for Economic Policy Research
38
International journal of internet marketing and advertising : IJIMA
36
European journal of marketing : EJM
35
Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
35
Journal of marketing management : MM
35
Psychology & marketing
35
Working paper series / European Central Bank
35
Journal of marketing
34
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of strategic marketing
32
ECB Working Paper
31
Journal of monetary economics
31
Springer eBook Collection
31
DNB working paper
29
Journal of the Academy of Marketing Science
29
The journal of product & brand management
29
Business horizons
28
Corporate communications : an international journal
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Research
28
Technological forecasting & social change : an international journal
28
The journal of consumer marketing
28
Cogent business & management
27
The global public relations handbook : theory, research, and practice
27
Journal of advertising research
26
European journal of political economy
25
International journal of central banking : IJCB
25
Journal of international money and finance
25
Journal of retailing
25
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ECONIS (ZBW)
135
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1
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
2
Managerial responses to online communication : the role of mimicry in affecting third-party observers' purchase intentions
Darani, Milad Mohammadi
;
Mirahmad, Hooman
;
Raoofpanah, Iman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380313
Saved in:
3
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
4
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
5
The paradox of using public social media for work : the influence of after-hours work communication on employee outcomes
Yue, Cen April
- In:
Journal of business research : JBR
149
(
2022
),
pp. 748-759
Persistent link: https://www.econbiz.de/10013325682
Saved in:
6
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
7
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
Whose story is this? : source reveal as a communication tactic to increase consumers' advocacy for social causes
Hamby, Anne
;
Orazi, Davide
;
Moreau, Patrick
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014534997
Saved in:
10
Little less conversation, little more action : musical intervention as aesthetic material communication
Sorsa, Virpi
;
Merkkiniemi, Heini
;
Endrissat, Nada
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 365-374
Persistent link: https://www.econbiz.de/10011815572
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