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~isPartOf:"Journal of business research : JBR"
~subject:"Marketing"
~subject:"Monetary policy"
~subject:"Politische Kommunikation"
~subject:"Social Web"
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Marketing
Monetary policy
Politische Kommunikation
Social Web
Marketing management
323
Marketingmanagement
323
Consumer behaviour
110
Konsumentenverhalten
110
Firm performance
61
Unternehmenserfolg
61
Relationship marketing
57
Beziehungsmarketing
56
Communication
55
Kommunikation
55
Brand management
54
Markenführung
54
Market orientation
38
Internet marketing
37
Mobile communications
37
Mobilkommunikation
37
Online-Marketing
37
Brand image
36
Markenimage
36
Social web
34
Strategic management
34
Strategisches Management
34
Innovation
33
Competitive advantage
27
Wettbewerbsvorteil
27
Business start-up
26
Internal communication
26
International marketing
26
Internationales Marketing
26
Interne Kommunikation
26
Unternehmensgründung
26
KMU
25
SME
25
Corporate Social Responsibility
24
Corporate social responsibility
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23
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23
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92
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Ko, Eunju
4
Demangeot, Catherine
2
Foltean, Florin Sabin
2
Kim, Sang Jin
2
Kipnis, Eva
2
Lim, Weng Marc
2
Madhavaram, Sreedhar
2
Merunka, Dwight R.
2
Pullig, Chris
2
Sharma, Piyush
2
Wu, Chih-Wen
2
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1
Alqahtani, Nasser
1
Arora, Anshu
1
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1
Assaf, A. Georges
1
Ataman, M. Berk
1
Baehre, Sven
1
Balmer, John M.T.
1
Barnes, Stuart J.
1
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1
Belei, Nina
1
Ben-Jebara, Marouen
1
Best, Susy F.
1
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Boyd, D. Eric
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Breier, Matthias
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1
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1
Cacciolatti, Luca
1
Cai, Ya-Jun
1
Cardinali, Silvio
1
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1
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Journal of business research : JBR
SpringerLink / Bücher
107
Industrial marketing management : the international journal for industrial and high-tech firms
67
NBER working paper series
50
Working paper / National Bureau of Economic Research, Inc.
46
CESifo working papers
41
Springer eBook Collection
39
Discussion paper / Centre for Economic Policy Research
38
Lehrbuch
38
NBER Working Paper
38
Discussion papers / CEPR
37
Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
35
Working paper series / European Central Bank
35
Europäische Hochschulschriften / 5
32
Journal of marketing management : MM
32
Corporate communications : an international journal
31
ECB Working Paper
31
Journal of monetary economics
31
DNB working paper
29
European journal of marketing : EJM
29
Journal of strategic marketing
28
Research
28
The global public relations handbook : theory, research, and practice
27
The journal of business & industrial marketing
27
Business horizons
25
European journal of political economy
25
International journal of central banking : IJCB
25
Journal of international money and finance
25
Working paper
25
International journal of internet marketing and advertising : IJIMA
23
Journal of communication management : an international journal
23
Journal of marketing
22
Gabler Edition Wissenschaft
21
Journal of marketing communications
21
Journal of the Academy of Marketing Science
21
Discussion paper
20
Journal of money, credit and banking : JMCB
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Marketing intelligence & planning
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
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ECONIS (ZBW)
92
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1
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
2
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
3
The paradox of using public social media for work : the influence of after-hours work communication on employee outcomes
Yue, Cen April
- In:
Journal of business research : JBR
149
(
2022
),
pp. 748-759
Persistent link: https://www.econbiz.de/10013325682
Saved in:
4
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
5
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
6
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
7
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
8
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
9
Helpful hypocrisy? : investigating "double-talk" and irony in CSR marketing communications
Glozer, Sarah
;
Morsing, Mette
- In:
Journal of business research : JBR
114
(
2020
),
pp. 363-375
Persistent link: https://www.econbiz.de/10012257511
Saved in:
10
Facebook users' intentions in risk communication and food-safety issues
Wu, Chih-Wen
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2242-2247
Persistent link: https://www.econbiz.de/10011389309
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