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~isPartOf:"Journal of business research : JBR"
~subject:"Monetary policy"
~subject:"Politische Kommunikation"
~subject:"Social Web"
~subject:"Strategisches Management"
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Monetary policy
Politische Kommunikation
Social Web
Strategisches Management
Marketing management
323
Marketingmanagement
323
Consumer behaviour
110
Konsumentenverhalten
110
Firm performance
61
Unternehmenserfolg
61
Marketing
60
Relationship marketing
57
Beziehungsmarketing
56
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Felix, Reto
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Journal of business research : JBR
SpringerLink / Bücher
54
NBER working paper series
50
Working paper / National Bureau of Economic Research, Inc.
46
Industrial marketing management : the international journal for industrial and high-tech firms
42
CESifo working papers
41
Discussion paper / Centre for Economic Policy Research
38
NBER Working Paper
38
Discussion papers / CEPR
37
Corporate communications : an international journal
36
Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
35
Working paper series / European Central Bank
35
Journal of communication management : an international journal
32
ECB Working Paper
31
Journal of monetary economics
31
Journal of strategic marketing
30
Springer eBook Collection
30
DNB working paper
29
The global public relations handbook : theory, research, and practice
27
Research
26
European journal of political economy
25
International journal of central banking : IJCB
25
Journal of international money and finance
25
International journal of internet marketing and advertising : IJIMA
23
Working paper
23
Business horizons
21
Discussion paper
21
The journal of business & industrial marketing
21
Journal of money, credit and banking : JMCB
20
European journal of marketing : EJM
18
CAMA working paper series
17
Journal of retailing and consumer services
17
The Routledge handbook of strategic communication
17
Economics letters
16
IMF working papers
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of the Academy of Marketing Science
16
Journal of advertising research
15
Journal of media business studies
15
Kom / Kommission der Europäischen Gemeinschaften
15
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ECONIS (ZBW)
69
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1
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
2
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
3
The paradox of using public social media for work : the influence of after-hours work communication on employee outcomes
Yue, Cen April
- In:
Journal of business research : JBR
149
(
2022
),
pp. 748-759
Persistent link: https://www.econbiz.de/10013325682
Saved in:
4
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
5
Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning
Theoharakis, Vasilis
;
Zheng, Yuyan
;
Zhang, Long
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014548081
Saved in:
6
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
7
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
8
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
9
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
10
Facebook users' intentions in risk communication and food-safety issues
Wu, Chih-Wen
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2242-2247
Persistent link: https://www.econbiz.de/10011389309
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