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~isPartOf:"Journal of business research : JBR"
~subject:"Produktqualität"
~subject:"Zahlungsbereitschaftsanalyse"
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Produktqualität
Zahlungsbereitschaftsanalyse
Preismanagement
113
Pricing strategy
113
Consumer behaviour
56
Konsumentenverhalten
56
Theorie
27
Theory
27
Price
23
Preis
19
Pricing
15
Einzelhandel
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Retail trade
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Gerechtigkeit
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Markenartikel
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Preisdifferenzierung
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Price discrimination
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Roy, Rajat
2
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Journal of business research : JBR
European journal of operational research : EJOR
16
International journal of industrial organization
15
International journal of production economics
13
Journal of revenue and pricing management
12
CESifo working papers
10
International journal of production research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of hospitality management
9
Journal of economics & management strategy : JEMS
9
Journal of international economics
9
Applied economics
8
Production and operations management : an international journal of the Production and Operations Management Society
7
Discussion paper / Centre for Economic Policy Research
6
Journal of retailing and consumer services
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Omega : the international journal of management science
6
The journal of industrial economics
6
Discussion paper / Tinbergen Institute
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of behavioral and experimental economics
5
Journal of marketing research : JMR
5
Journal of retailing
5
Journal of the Operational Research Society
5
Journal of wine economics
5
The journal of product & brand management
5
American journal of agricultural economics
4
DICE discussion paper
4
Economics letters
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Health economics
4
Journal of economics
4
Manufacturing & service operations management : M & SOM
4
SpringerLink / Bücher
4
The B.E. journal of theoretical economics
4
Transportation research / E : an international journal
4
Applied economics letters
3
Business horizons
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CESifo Working Paper
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ECONIS (ZBW)
13
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1
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
2
Do long-life customers pay more in pay-what-you-want pricing? : evidence from live streaming
Ma, Xuejing
;
Wang, Zetao
;
Liu, Hongju
- In:
Journal of business research : JBR
142
(
2022
),
pp. 998-1009
Persistent link: https://www.econbiz.de/10013169478
Saved in:
3
A temporal construal theory explanation of the price-quality relationship in online dynamic pricing
Guizzardi, Andrea
;
Mariani, Marcello M.
;
Stacchini, Annalisa
- In:
Journal of business research : JBR
146
(
2022
),
pp. 32-44
Persistent link: https://www.econbiz.de/10013271370
Saved in:
4
Too tired for a good deal : how customer fatigue shapes the performance of Pay-What-You-Want pricing
Wang, Cindy Xin
;
Hong, Yuan
;
Beck, Joshua T.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 987-996
Persistent link: https://www.econbiz.de/10013185067
Saved in:
5
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
6
Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Saved in:
7
Pay-what-you-want for high-value priced services : differences between potential, new, and repeat customers
Stangl, Brigitte
;
Kastner, Margit
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 168-174
Persistent link: https://www.econbiz.de/10011675602
Saved in:
8
Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian
;
Geiger, Ingmar
- In:
Journal of business research : JBR
76
(
2017
),
pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
Saved in:
9
Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki
;
Oh, Sangdo
;
Song, Sujin
;
Kim, Kyungok K.
; …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
Saved in:
10
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
Saved in:
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