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Virtual reality
53
Virtuelle Realität
53
Consumer behaviour
38
Konsumentenverhalten
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Social Web
18
Social web
18
Online retailing
11
Online-Handel
11
Augmented reality
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Brand management
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Einzelhandel
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Retail trade
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Beziehungsmarketing
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Brand image
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Online-Marketing
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Presence
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Virtual organization
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Virtual team
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Kundenzufriedenheit
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Video game
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Virtual influencer
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Advertising effects
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Bibliometrics
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Barhorst, Jennifer Brannon
2
Bigné Alcañiz, J. Enrique
2
Cowan, Kirsten
2
Flavián Blanco, Carlos
2
Ibáñez-Sánchez, Sergio
2
Javornik, Ana
2
Koles, Bernadett
2
Lee, Seung Hwan Mark
2
Loureiro, Sandra Maria Correia
2
McLean, Graeme J.
2
Meißner, Martin
2
Orús, Carlos
2
Pfeiffer, Jella
2
Pfeiffer, Thies
2
Reijmersdal, Eva A. van
2
Torrecilla, Carmen
2
Adler, Jost
1
Aiello, Gaetano
1
Alcañiz, Mariano
1
Alzayat, Ayman
1
Ameen, Nisreen
1
An, Myounga
1
Ashraf, Abdul R.
1
Audrezet, Alice
1
Barnes, Stuart J.
1
Behl, Abhishek
1
Belanche, Daniel
1
Berlo, Zeph M. C. van
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Berthold, Adam
1
Boyd, D. Eric
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Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Casaló, Luis V.
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Chen, Huan
1
Cheng, Zhang
1
Choi, Boreum
1
Choo, Ho Jung
1
Chylinski, Mathew
1
Deng, Xiaoyan
1
Dietrich, Holger
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Journal of business research : JBR
Journal of retailing and consumer services
44
Psychology & marketing
26
International journal of networking and virtual organisations : IJNVO
24
Technological forecasting & social change : an international journal
24
Tourism management : research, policies, practice
24
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of product development : IJPD
16
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Springer eBook Collection
14
SpringerLink / Bücher
14
Business horizons
13
Commercial transactions in the virtual world : issues and opportunities
13
Premier reference source
12
International journal of retail and distribution management
11
Journal of management information systems : JMIS
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Virtuelle Unternehmen
11
Advances in developing human resources : ADHR
10
International journal of hospitality management
10
Skill training in multimodal virtual environments
10
International journal of technology marketing : IJTMkt
9
Journal of promotion management : innovations in planning and applied research
9
Information systems research : ISR
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Research
8
Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
7
Cogent business & management
7
Electronic commerce research
7
Gabler Edition Wissenschaft
7
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ECONIS (ZBW)
53
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53
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1
Virtual influencers and data privacy : introducing the multi-privacy paradox
Liyanaarachchi, Gajendra
;
Mifsud, Matthieu
;
Viglia, …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014550351
Saved in:
2
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
3
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
4
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
5
Virtual reality-based product displays to inspire consumers' purchase intentions : an experimental study
Raza, Ali
;
Wasim, Manahil
;
Ishaq, Muhammad Ishtiaq
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549586
Saved in:
6
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
7
The role of augmented reality in shaping purchase intentions and WOM for luxury products
Nawres, Darragi
;
Nedra, Bahri-Ammari
;
Yousaf, Anish
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014536003
Saved in:
8
Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang
;
Ran, Yaxuan
;
Wu, Banggang
;
Wang, Valerie …
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
Saved in:
9
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
10
The role of augmented reality in redefining e-tailing : a review and research agenda
Jayaswal, Pragya
;
Parida, Biswajita
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014299242
Saved in:
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