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Search: subject:"Medienwirtschaft"
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Film industry
17
Filmwirtschaft
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Consumer behaviour
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Konsumentenverhalten
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Kino
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Media industries
6
Mediensektor
6
Movie theatre
6
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Film
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Social web
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Assaf, A. Georges
1
Auletta, Nunzia
1
Avramova, Yana R.
1
Bae, Giwoong
1
Basuroy, Suman
1
Belvaux, Bertrand
1
Berné-Martínez, José-Martínez
1
Cervantes-Zacarés, Desamparados
1
Cha, Kyoung Cheon
1
Chari, Simos
1
Chatterjee, Subimal
1
Chen, Huan
1
Choi, Hyeonyoung
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Clark, Gemma
1
Delre, Sebastiano A.
1
Dens, Nathalie
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Deodhar, Swanand J.
1
Dockendorff, Monika
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Durand, Rodolphe
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Finsterwalder, Jörg
1
Foroudi, Mohammad Mahdi
1
France, Stephen L.
1
Gazley, Aaron
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Gkritzali, Alkmini
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Gupta, Manjul
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Gupta, Samrat
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Gupta, Shashwat
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Gupta, Suraksha
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Hadida, Allègre L.
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Ibáñez, Soledad
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Jantunen, Ari
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Kazandjian, Brett
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Kim, Hye-jin
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Kim, Sang-hoon
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Ko, Eunju
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Lampel, Joseph
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Lan, Hao
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Laycock, Rebecca A.
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Lee, Youseok
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Journal of business research : JBR
The journal of media economics
82
Journal of media business studies
71
Journal of cultural economics
55
SpringerLink / Bücher
53
JMM : the international journal on media management
47
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
36
NBER working paper series
29
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
28
NBER Working Paper
26
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
26
Working paper / National Bureau of Economic Research, Inc.
24
Handbuch Medienmanagement : mit 46 Tabellen
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Information economics and policy : IEP
20
Journal of travel and tourism marketing
19
Applied economics letters
17
Handbuch Medienmanagement
17
International journal of arts management
17
Kom / Kommission der Europäischen Gemeinschaften
17
Schriften zur Medienwirtschaft und zum Medienmanagement
17
Innovation policies in the European news media industry : a comparative study
16
Applied economics
15
De Gruyter handbook of media economics
15
Discussion paper / Centre for Economic Policy Research
15
Institut für Wirtschaftsinformatik und Neue Medien - Working Papers
15
Lehrbuch
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Springer eBook Collection
15
Telecommunications policy : the international journal of digital economy, data sciences and new media
15
Medienbetriebswirtschaftslehre - Marketing
14
Reports and papers on mass communication
14
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
13
CESifo working papers
13
Discussion papers / CEPR
13
Political economies of the media : the transformation of the global media industries
13
The media industries and their markets : quantitative analyses
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing
12
Business of bollywood : the changing dimensions
11
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ECONIS (ZBW)
23
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1
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
2
Consumer reviews and product life cycle : on the temporal dynamics of electronic word of mouth on movie box office
Delre, Sebastiano A.
;
Luffarelli, Jonathan
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-26
Persistent link: https://www.econbiz.de/10013534120
Saved in:
3
The relevance of crowdfunding in the entrepreneurial framework from a specialized media perspective
Cervantes-Zacarés, Desamparados
;
Martí-Sánchez, Myriam
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014281046
Saved in:
4
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
5
Prevision model and empirical test of box office results for sequels
Belvaux, Bertrand
;
Mencarelli, Rémi
- In:
Journal of business research : JBR
130
(
2021
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012544762
Saved in:
6
Impact of online information on the diffusion of movies : focusing on cultural differences
Lee, Youseok
;
Kim, Sang-hoon
;
Cha, Kyoung Cheon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 603-609
Persistent link: https://www.econbiz.de/10012544887
Saved in:
7
Web Trends : a valuable tool for business research
France, Stephen L.
;
Shi, Yuying
;
Kazandjian, Brett
- In:
Journal of business research : JBR
132
(
2021
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012581649
Saved in:
8
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
9
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
10
The impact of movie titles on box office success
Bae, Giwoong
;
Kim, Hye-jin
- In:
Journal of business research : JBR
103
(
2019
),
pp. 100-109
Persistent link: https://www.econbiz.de/10012104104
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