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Search: subject:"luxury brands"
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Luxury goods
26
Luxusgüter
26
Consumer behaviour
25
Konsumentenverhalten
25
Luxury brands
24
Brand management
20
Markenführung
20
Brand image
9
Markenimage
9
Brand
8
Markenartikel
8
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Beziehungsmarketing
5
Relationship marketing
5
Fashion
4
Mode
4
Attitude functions
3
Personality psychology
3
Persönlichkeitspsychologie
3
Purchase intention
3
Social media marketing
3
Advertising
2
Brand equity
2
Counterfeits
2
Cultural identity
2
Customer value
2
Emotion
2
Gender
2
Geschlecht
2
Kulturelle Identität
2
Kundenwert
2
Luxury consumption
2
Perception
2
Product counterfeiting
2
Produktpiraterie
2
Social media
2
Structural equation model
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26
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Filieri, Raffaele
2
Ko, Eunju
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Seo, Yuri
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Shukla, Paurav
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Yoon, Sukki
2
Aiello, Gaetano
1
Banerjee, Madhumita
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Bazi, Saleh
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Im, Hyunjoo
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Journal of business research : JBR
Journal of retailing and consumer services
9
Journal of fashion marketing and management
8
The journal of product & brand management
8
Journal of Business Research
7
The journal of brand management : an international journal
7
Journal of Fashion Marketing and Management
6
International journal of advertising : the review of marketing communications
4
Journal of international consumer marketing
4
International Journal of Retail & Distribution Management
3
International journal of retail & distribution management
3
Journal of global fashion marketing : JGfM
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Cogent business & management
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
European management journal
2
International journal of consumer studies
2
Journal of Islamic marketing
2
Journal of consumer marketing
2
Journal of marketing communications
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Post-Print / HAL
2
Qualitative market research : an international journal
2
The journal of asset management
2
Working Papers / Departamento de Gestão e Economia, Instituto Politécnico de Leiria
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Central European business review : CEBR
1
Cogent Business & Management
1
Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic
1
Corporate governance : international journal of business in society
1
ESMT Research Working Papers
1
ESMT Working Paper
1
ESMT working paper
1
Electronic commerce research
1
European Journal of Marketing
1
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ECONIS (ZBW)
26
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1
The role of augmented reality in shaping purchase intentions and WOM for luxury products
Nawres, Darragi
;
Nedra, Bahri-Ammari
;
Yousaf, Anish
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014536003
Saved in:
2
Co-branding as a masstige strategy for
luxury
brands
: desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
3
Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint
López, Belén
;
Rangel-Pérez, Celia
;
Fernández, Manuel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014229568
Saved in:
4
Art infusion and functional theories of attitudes toward
luxury
brands
: the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
5
The posh, the paradoxical and the phony : are there individual differences between consumers of luxury, masstige and counterfeit brands?
Katyal, Kanupriya
;
Dawra, Jagrook
;
Soni, Nitin
- In:
Journal of business research : JBR
152
(
2022
),
pp. 191-204
Persistent link: https://www.econbiz.de/10013493971
Saved in:
6
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
7
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
The effect of social comparison orientation on luxury purchase intentions
Pillai, Kishore Gopalakrishna
;
Nair, Smitha R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 89-100
Persistent link: https://www.econbiz.de/10012643506
Saved in:
10
Can't help falling in love? : how brand luxury generates positive consumer affect in social media
Mandler, Timo
;
Johnen, Marius
;
Gräve, Jan-Frederik
- In:
Journal of business research : JBR
120
(
2020
),
pp. 330-342
Persistent link: https://www.econbiz.de/10012417135
Saved in:
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