//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenbindung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand loyalty
34
Markentreue
34
Beziehungsmarketing
20
Relationship marketing
20
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
17
Markenführung
17
Brand
13
Brand image
13
Markenartikel
13
Markenimage
13
Customer satisfaction
5
Kundenzufriedenheit
5
Social Web
5
Social web
5
Emotion
3
USA
3
United States
3
B-to-B-Marketing
2
Brand identification
2
Brand passion
2
Business-to-business marketing
2
Consumer behavior
2
Customer retention
2
Kaufentscheidung
2
Kundenbindung
2
Lieferantenmanagement
2
Meta-Analyse
2
Meta-analysis
2
Performance measurement
2
Performance-Messung
2
Purchase decision
2
Selbstevaluation
2
Self-assessment
2
Supplier relationship management
2
Target group
2
Zielgruppe
2
Addiction
1
Article classification: Research article
1
more ...
less ...
Online availability
All
Undetermined
13
Free
1
Type of publication
All
Article
34
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Language
All
English
34
Author
All
Dawes, John
2
Eisend, Martin
2
Aguirre-Rodriguez, Alexandra
1
Albert, Noel
1
Ashman, Rachel
1
Astakhova, Marina
1
Bartikowski, Boris
1
Bonn, Mark Andrew
1
Botha, Elsamari
1
Bošnjak, Michael
1
Brach, Simon
1
Brashear-Alejandro, Thomas
1
Brexendorf, Tim Oliver
1
Byun, Kyung-Ah
1
Chang, Shu-Hao
1
Coelho, Arnaldo
1
Crettaz, Antoine
1
Cronin, J. J.
1
Dass, Mayukh
1
De Villiers, Rouxelle
1
Desveaud, Kathleen
1
Driesener, Carl
1
Duhan, Dale F.
1
Ekinci, Yuksel
1
Elbedweihy, Alaa M.
1
Elsharnouby, Mohamed H.
1
Elsharnouby, Tamer H.
1
Ewing, Michael
1
Ferreira, Caitlin
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gavard-Perret, Marie-Laure
1
Granot, Elad
1
Greene, Henry
1
Grisaffe, Douglas B.
1
Gupta, Suraksha
1
Hall, Richard
1
Haryanto, Jony Oktavian
1
He, Hongwei
1
Hultman, Magnus
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
NBER working paper series
4
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
3
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
5
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
6
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
7
Turning social endorsement into brand passion
Wang, Tien
;
Trung Dam-Huy Thai
;
Pham Thi Minh Ly
;
Tran …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 429-439
Persistent link: https://www.econbiz.de/10012494278
Saved in:
8
The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of business research : JBR
116
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
Saved in:
9
Investigating the development of brand loyalty in brand communities from a positive psychology perspective
Lin, Chia-Wu
;
Wang, Kai-Yu
;
Chang, Shu-Hao
;
Lin, Jin-An
- In:
Journal of business research : JBR
99
(
2019
),
pp. 446-455
Persistent link: https://www.econbiz.de/10012023682
Saved in:
10
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->