//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business-to-business marketing"
~language:"eng"
~subject:"Business network"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business network
Marketing management
B-to-B-Marketing
126
Business-to-business marketing
126
Lieferantenmanagement
77
Supplier relationship management
77
industrial marketing
56
business marketing
54
Beziehungsmarketing
35
Relationship marketing
35
Marketing
26
Marketingmanagement
23
Salespeople
15
Verkaufspersonal
15
USA
13
United States
13
Bibliometrics
11
Bibliometrie
11
Confidence
11
Innovation
11
Selling
11
Verkauf
11
Vertrauen
11
Customer satisfaction
9
Kundenzufriedenheit
9
Marketing theory
9
Marketingtheorie
9
Unternehmensnetzwerk
9
Consumer behaviour
8
E-commerce
8
Electronic Commerce
8
Konsumentenverhalten
8
Lieferkette
8
Supply chain
8
Customer value
7
Industrie
7
Innovation management
7
Innovationsmanagement
7
Kundenwert
7
Manufacturing industries
7
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
29
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Case study
1
Fallstudie
1
Language
All
English
Author
All
Lim, Weng Marc
2
Ryu, Sungmin
2
Shoham, Aviv
2
Asseraf, Yoel
1
Brexendorf, Tim Oliver
1
Brink, Kyle E.
1
Camarero Izquierdo, Carmen
1
Chang, Dae Ryun
1
Ching, Lim Ai
1
Cho, Hyejeong
1
Durmusoglu, Serdar S.
1
Eisend, Martin
1
Ennew, Christine T.
1
Fang, Shyh-Rong
1
Fiegenbaum, Avshalom
1
Gnizy, Itzhak
1
Guo, Chiquan
1
Hammervoll, Trond
1
Hao, Andy W.
1
Haugland, Sven A.
1
Heiman, Bruce A.
1
Helm, Roland
1
Henneberg, Stephen
1
Hirunyawipada, Tanawat
1
Im, Subin
1
Jiang, Zhizhong
1
Karayanni, Despina A.
1
Kim, Kyunghee
1
Kim, Namwoon
1
Krinner, Stephanie
1
Krishnan, Vijaykumar
1
Laage-Hellman, Jens
1
Lee, Heesang
1
Lee, Kyoung Woo
1
Lennerts, Silke
1
Lev, Sara
1
Levihn, Fabian
1
Levihn, Ulrika
1
Li, Xiaoling
1
Li, Xinjian
1
more ...
less ...
Published in...
All
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
151
The journal of business & industrial marketing
65
Journal of business research : JBR
13
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Journal of marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of the Academy of Marketing Science
5
Handbook of business-to-business marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of customer behaviour
3
Journal of marketing communications
3
European journal of marketing
2
Field guide to case study research in business-to-business marketing and purchasing
2
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
2
International journal of services and operations management
2
Journal for international business and entrepreneurship development
2
Journal of Business & Industrial Marketing
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management : JPSSM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Marketing theory
2
Naše gospodarstvo : NG
2
Technology analysis & strategic management
2
The Oxford handbook of strategic sales and sales management
2
The economics of interfirm networks
2
The journal of personal selling & sales management : JPSSM
2
Wiley series on marketing management
2
AI innovation in services marketing
1
Administrative Sciences : open access journal
1
Advanced digital marketing strategies in a data-driven era
1
Advances in international marketing
1
Advances in services marketing
1
Amfiteatru economic : an economic and business research periodical
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Asia Pacific journal of marketing and logistics
1
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
2
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
3
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
4
Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
5
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
6
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
7
The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak
;
Shoham, Aviv
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
Saved in:
8
The Journal of Business-to-Business Marketing at 21 and my perspective on the field of B to B marketing
Spekman, Robert E.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 87-94
Persistent link: https://www.econbiz.de/10011304034
Saved in:
9
New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
10
Relationships between entrepreneurs in business incubators : an exploratory case study
Redondo-Carretero, María
;
Camarero Izquierdo, Carmen
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011674247
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->