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~isPartOf:"Journal of business-to-business marketing"
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
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Business-to-business marketing
Consumer behaviour
B-to-B-Marketing
126
Lieferantenmanagement
81
Supplier relationship management
81
industrial marketing
67
business marketing
62
Beziehungsmarketing
35
Relationship marketing
35
Marketing
27
Marketing management
24
Marketingmanagement
24
Salespeople
15
Verkaufspersonal
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USA
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United States
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Innovation
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Business network
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Confidence
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Selling
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Unternehmensnetzwerk
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Verkauf
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Bibliometrics
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Bibliometrie
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Customer satisfaction
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Lieferkette
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Marketing theory
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Marketingtheorie
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Supply chain
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Industrie
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Manufacturing industries
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Customer value
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Electronic Commerce
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127
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Katrichis, Jerome M.
5
LaPlaca, Peter J.
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Lichtenthal, J. David
5
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Dant, Rajiv P.
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Honeycutt, Earl D.
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Malhotra, Naresh K.
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Svensson, Göran
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Tzempelikos, Nektarios
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Uslay, Can
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Wang, Rui
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Wilson, David T.
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2
Anderson, James C.
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Dubinsky, Alan J.
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Gebauer, Heiko
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Good, Megan C.
2
Hammervoll, Trond
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Høgevold, Nils
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Iacobucci, Dawn
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Kim, Namwoon
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Krishnan, Vijaykumar
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Lapuka, Ivan I.
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Li, Xiaoling
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Lim, Weng Marc
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Nordin, Fredrik
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Otero-Neira, Carmen
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
609
The journal of business & industrial marketing
235
Journal of business research : JBR
100
SpringerLink / Bücher
68
Handbook of business-to-business marketing
35
Journal of marketing
33
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Springer eBook Collection / Business and Economics
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Business-to-Business-Marketing
12
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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ECONIS (ZBW)
127
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11
Improving business-to-business relationship quality through salespeople's grit and political skill
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of business-to-business marketing
29
(
2022
)
3/4
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013417384
Saved in:
12
Stop making excuses : reducing unethical behavior and improving performance and relationship quality
Good, Megan C.
;
Schwepker, Charles H. <Jr.>
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 177-196
Persistent link: https://www.econbiz.de/10013359018
Saved in:
13
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
14
Managing the next generation of sales, Gen Z/Millennial cusp : an exploration of grit, entrepreneurship, and loyalty
Rodriguez, Michael
;
Boyer, Stefanie
;
Fleming, David
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012196263
Saved in:
15
When does relational exchange matters? : social bond, trust and satisfaction
Shanka, Mesay Sata
;
Buvik, Arnt
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10012196266
Saved in:
16
The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak
;
Shoham, Aviv
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
Saved in:
17
An investigation of B-to-B brand value : evidence from manufacturing SMEs in Taiwan
Yieh, Kaili
;
Yeh, Ching-Hsuan
;
Tseng, Timmy H.
;
Wang, …
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011873886
Saved in:
18
Buyer-seller relationships of the dental devices industry in Taiwan : perspective of relationship
Wang, Yi-Sheng
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 169-186
Persistent link: https://www.econbiz.de/10011917200
Saved in:
19
Business marketing in France : can the case be made for "French exceptionalism" or is it just a slight variation?
Akrout, Houcine
;
Kaswengi, Joseph
;
Valette-Florence, Pierre
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 187-211
Persistent link: https://www.econbiz.de/10011917203
Saved in:
20
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
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