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~isPartOf:"Journal of business-to-business marketing"
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B-to-B-Marketing
126
Business-to-business marketing
126
Lieferantenmanagement
77
Supplier relationship management
77
industrial marketing
56
business marketing
54
Beziehungsmarketing
35
Relationship marketing
35
Marketing
26
Marketing management
23
Marketingmanagement
23
Salespeople
15
Verkaufspersonal
15
USA
13
United States
13
Bibliometrics
11
Bibliometrie
11
Confidence
11
Innovation
11
Selling
11
Verkauf
11
Vertrauen
11
Business network
9
Customer satisfaction
9
Kundenzufriedenheit
9
Marketing theory
9
Marketingtheorie
9
Unternehmensnetzwerk
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Consumer behaviour
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E-commerce
8
Electronic Commerce
8
Konsumentenverhalten
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Lieferkette
8
Supply chain
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Customer value
7
Industrie
7
Innovation management
7
Innovationsmanagement
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Kundenwert
7
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7
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128
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Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Tzempelikos, Nektarios
4
Dant, Rajiv P.
3
Honeycutt, Earl D.
3
Malhotra, Naresh K.
3
Svensson, Göran
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Akrout, Houcine
2
Anderson, James C.
2
Dubinsky, Alan J.
2
Gebauer, Heiko
2
Good, Megan C.
2
Hammervoll, Trond
2
Høgevold, Nils
2
Iacobucci, Dawn
2
Kim, Namwoon
2
Krishnan, Vijaykumar
2
Lapuka, Ivan I.
2
Li, Xiaoling
2
Lim, Weng Marc
2
Nordin, Fredrik
2
Otero-Neira, Carmen
2
Ryu, Sungmin
2
Schwepker, Charles H. <Jr.>
2
Shoham, Aviv
2
Zhao, Liming
2
Alam, Ian
1
Alnakhli, Hayam
1
Andersen, Otto
1
Anisimova, Tatiana
1
Aravopoulou, Eleni
1
Asseraf, Yoel
1
Backhaus, Klaus
1
Bai, Xuejiao
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
602
The journal of business & industrial marketing
235
Journal of business research : JBR
99
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
128
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21
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
22
Promotion and prevention contracts in industry level firm to firm dyad
Chi, Yunjia
;
Zeng, Fue
;
Dong, Maggie Chuoyan
;
Song, Yiping
- In:
Journal of business-to-business marketing
27
(
2020
)
3
,
pp. 203-219
Persistent link: https://www.econbiz.de/10012289877
Saved in:
23
Customer satisfaction with consumption systems
Bindroo, Vishal
;
Mariadoss, Babu John
;
Echambadi, Raj
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012196327
Saved in:
24
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
25
Referrals are a double-edged sword : a relative theory of referral effects
Zhao, Liming
;
Bai, Xuejiao
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10013359022
Saved in:
26
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
27
Managing the next generation of sales, Gen Z/Millennial cusp : an exploration of grit, entrepreneurship, and loyalty
Rodriguez, Michael
;
Boyer, Stefanie
;
Fleming, David
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012196263
Saved in:
28
When does relational exchange matters? : social bond, trust and satisfaction
Shanka, Mesay Sata
;
Buvik, Arnt
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10012196266
Saved in:
29
A preliminary study of Fintech industry : a two-stage clustering analysis for customer segmentation in the B2B setting
Sheikh, Alireza
;
Ghanbarpour, Tohid
;
Gholamiangonabadi, …
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10012196288
Saved in:
30
Innovation in business-to-business marketing : preface
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Lichtenthal, …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 229-232
Persistent link: https://www.econbiz.de/10012196297
Saved in:
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