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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~language:"eng"
~subject:"Persönlichkeitspsychologie"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Persönlichkeitspsychologie
Consumer behaviour
473
Konsumentenverhalten
473
Brand management
57
Markenführung
57
Brand image
48
Markenimage
48
Beziehungsmarketing
43
Emotion
43
Relationship marketing
43
Personality psychology
37
USA
36
United States
36
Social Web
34
Social web
34
Advertising effects
30
Customer satisfaction
30
Kundenzufriedenheit
30
Werbewirkung
30
Dienstleistungsqualität
26
Service quality
26
Brand
21
Markenartikel
21
Online retailing
20
Online-Handel
20
Großbritannien
19
United Kingdom
19
Environmental consciousness
18
Luxury goods
18
Luxusgüter
18
Marketing management
18
Marketingmanagement
18
Umweltbewusstsein
18
Viral marketing
18
Virales Marketing
18
Cognition
17
Internet marketing
17
Kaufentscheidung
17
Kognition
17
Online-Marketing
17
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17
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Article
37
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Article in journal
Case study
Aufsatz in Zeitschrift
37
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English
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Ackerman, David
2
Chung, Christina
2
Gentry, James W.
2
Ahn, Jung-min
1
Albinsson, Pia A.
1
Alikhani, Ali
1
An, Jake
1
Anderson, Ronald C.
1
Bae, Joonheui
1
Bluemelhuber, Christian
1
Branaghan, Russell J.
1
Burchell, Kevin
1
Chang, Heung-seub
1
Chang, Hyo Jung
1
Chebat, Jean-Charles
1
Chieng, Fayrene Yew Leh
1
Doster, Leigh
1
Downey, Hilary
1
Duan, Jingyi
1
Dunnett, Susan
1
Elliott, Richard
1
Frendle, Angela M.
1
Gavish, Yossi
1
Gil, Luciana de Araujo
1
Goi, Chai Lee
1
Graham, Trelise
1
Gupta, Shipra
1
Hackathorn, Jana
1
Hamilton, Kathy
1
Harmon-Kizer, Tracy R.
1
Hildebrand, Emily A.
1
Johnson, Jennifer Wiggins
1
Johnson, Lester W.
1
Kashif, Muhammad
1
Kim, Kyung Hoon
1
Kokkoris, Michail D.
1
Koo, Dong-mo
1
Kubat Dokumaci, Umut
1
Kumar, Anand
1
Kühnen, Ulrich
1
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Published in...
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Journal of consumer behaviour : an international research review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
110
Journal of retailing and consumer services
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Psychology & marketing
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
31
International journal of consumer studies
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
The journal of brand management : an international journal
21
Journal of sport management : the official journal of the North American Society of Sport Management
20
European journal of marketing : EJM
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
The journal of product & brand management
19
Journal of fashion marketing and management
18
Journal of travel and tourism marketing
18
Sport management review
18
Asia Pacific journal of marketing and logistics
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
International journal of advertising : the review of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Tourism management : research, policies, practice
15
Young consumers : insight and ideas for responsible marketers
15
Journal of international consumer marketing
13
Journal of marketing communications
13
Marketing letters : a journal of research in marketing
13
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Marketing theory
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of marketing theory and practice
11
Journal of strategic marketing
11
Journal of behavioral decision making
10
Journal of consumer marketing
10
European Sport management quarterly : ESMQ
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
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ECONIS (ZBW)
37
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Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
2
Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
Saved in:
3
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
4
Consumers' preference for brand prominence in the context of identity-based consumption for self versus for others : the role of self-construal
Zhang, Zhe
;
Liu, Xinyi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 530-553
Persistent link: https://www.econbiz.de/10013415456
Saved in:
5
Do all, or only some personality types engage in spreading negative WOM? : an experimental study of negative WOM, big 5 personality traits and brand personality
Swaminathan, Vanitha
;
Kubat Dokumaci, Umut
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10012549082
Saved in:
6
Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali
;
Mokhtarian, Pooria
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
Saved in:
7
Does online shopping make people feel better? : the therapeutic effect of online shopping on Korean female consumers' mood, self-esteem, and self-efficacy : based on the context of...
Son, Heejung
;
Lee, Jihyun
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 580-597
Persistent link: https://www.econbiz.de/10012622609
Saved in:
8
Materialism and purchase-evoked happiness : a moderated mediation model of purchase type and purchase's impact on self
Duan, Jingyi
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 170-187
Persistent link: https://www.econbiz.de/10012257936
Saved in:
9
Personalized giving : configurational approach in examining demographics, morality, and prosocial intentions
Septianto, Felix
;
An, Jake
;
Soegianto, Bambang
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 330-342
Persistent link: https://www.econbiz.de/10012257903
Saved in:
10
Self-congruity theory in consumer behavior : a little history
Sirgy, M. Joseph
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10011891456
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