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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Luxusgüter"
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Search: subject:"Consumer behaviour"
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Emotion
Luxusgüter
Consumer behaviour
1,244
Konsumentenverhalten
1,244
Brand management
401
Markenführung
401
Brand image
372
Markenimage
372
Brand
246
Markenartikel
244
Advertising effects
195
Werbewirkung
195
Beziehungsmarketing
127
Relationship marketing
127
Advertising
126
Werbung
124
Internet marketing
121
Online-Marketing
121
Social Web
112
Social web
112
Luxury goods
78
USA
78
United States
78
China
75
Cultural identity
68
Kulturelle Identität
68
Personality psychology
68
Persönlichkeitspsychologie
68
Viral marketing
66
Virales Marketing
66
Marketing management
64
Marketingmanagement
64
Designation of origin
59
Herkunftsbezeichnung
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Online retailing
47
Online-Handel
47
Corporate Social Responsibility
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Corporate social responsibility
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160
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Phau, Ian
6
Grappi, Silvia
4
Hennigs, Nadine
3
Hur, Songyee
3
Kapferer, Jean-Noël
3
Romani, Simona
3
Wiedmann, Klaus-Peter
3
Aliyev, Farhad
2
Atwal, Glyn
2
Fetscherin, Marc
2
Gabrielli, Veronica
2
Heine, Klaus
2
Jain, Varsha
2
Kemp, Elyria
2
Klarmann, Christiane
2
Lee, Jung Eun
2
Michaut-Denizeau, Anne
2
Nguyen Thi Cam Le
2
Sar, Sela
2
Sarkar, Abhigyan
2
Schultz, Don E.
2
Sierra, Jeremy J.
2
Sung, Yongjun
2
Taute, Harry A.
2
Velasco, Carlos
2
Vo Thi Quy
2
Wagner, Ralf
2
Zarantonello, Lia
2
Abdelwahab, Dalia
1
Adegbite, Emmanuel
1
Ahuvia, Aaron C.
1
Aksatan, Manolya
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Aktan, Damla
1
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1
Alvarado, Jorge
1
Amaral, Nelson Borges
1
Amirkhizi, Parisa Jourabchi
1
Amos, Clinton
1
Anand, S. Joseph Jeya
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Anusree, M. R.
1
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Journal of consumer behaviour : an international research review
Journal of international consumer marketing
Journal of marketing communications
The journal of brand management : an international journal
Journal of business research : JBR
295
Journal of retailing and consumer services
198
International journal of hospitality management
102
Psychology & marketing
81
The journal of product & brand management
66
Journal of fashion marketing and management
54
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of travel and tourism marketing
46
Journal of hospitality marketing & management
43
Tourism management : research, policies, practice
43
International journal of consumer studies
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
International journal of advertising : the review of marketing communications
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
European journal of marketing : EJM
34
The journal of services marketing
34
International journal of contemporary hospitality management
33
Asia Pacific journal of marketing and logistics
30
European journal of marketing
30
Journal of marketing research : JMR
28
Marketing letters : a journal of research in marketing
27
International journal of retail & distribution management
26
The service industries journal
26
Tourism management perspectives : TMP
25
International marketing review
24
Journal of marketing management : MM
23
Marketing intelligence & planning
23
Cogent business & management
22
Journal of global fashion marketing : JGfM
22
The journal of consumer marketing
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
Journal of business ethics : JOBE
20
The international review of retail, distribution and consumer research
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of consumer research : JCR ; an interdisciplinary journal
18
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ECONIS (ZBW)
160
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
3
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
4
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
5
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
6
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
7
The role of positive anticipated emotions in influencing purchase intentions of battery electric cars in emerging markets
Sharma, Abhinav
;
Singh, Deepak
;
Misra, Richa
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014515019
Saved in:
8
What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition
Das, Soumik
;
Sanyal, Shamindra Nath
;
Mazumder, Rabin
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10014575080
Saved in:
9
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
10
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
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