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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Werbewirkung"
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Search: subject:"Consumer behaviour"
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Werbewirkung
Consumer behaviour
1,213
Konsumentenverhalten
1,213
Advertising effects
200
Brand image
146
Markenimage
146
Brand management
129
Markenführung
129
Internet marketing
124
Online-Marketing
124
Advertising
119
Werbung
116
Holiday behaviour
113
Urlaubsverhalten
113
Emotion
108
Social Web
97
Social web
97
Beziehungsmarketing
96
Relationship marketing
96
Viral marketing
88
Virales Marketing
88
Tourism
87
Tourismus
86
Market research
79
Marktforschung
79
Experiment
75
Customer satisfaction
69
Kundenzufriedenheit
69
Personality psychology
66
Persönlichkeitspsychologie
66
USA
56
United States
56
Perception
55
Cognition
54
Kognition
54
Marketing management
54
Marketingmanagement
54
Wahrnehmung
54
Online retailing
53
Online-Handel
53
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Undetermined
128
Free
7
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Article
198
Book / Working Paper
2
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Article in journal
200
Aufsatz in Zeitschrift
200
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
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English
200
Author
All
Muehling, Darrel D.
4
Um, Nam-Hyun
4
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kim, Dong Hoo
3
Kim, Soojung
3
Phua, Joe
3
Varan, Duane
3
Bailey, Ainsworth Anthony
2
Dalakas, Vassilis
2
Draganska, Michaela
2
Gursoy, Dogan
2
Hassan, Louise M.
2
Heerde, Harald J. van
2
Jung, A-Reum
2
Kareklas, Ioannis
2
Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Myers, Jun
2
Pelsmacker, Patrick de
2
Pentina, Iryna
2
Robinson, Jennifer A.
2
Rucker, Derek D.
2
Segijn, Claire M.
2
Sobh, Rana
2
Srivastava, R. K.
2
Torres, Ivonne M.
2
Tsiotsou, Rodoula H.
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Walrave, Michel
2
Wu, Linwan
2
Zúñiga, Miguel Ángel
2
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahn, Sun Joo
1
Al Kurdi, Barween
1
Alhajsaleh, Nael
1
Alshaar, H.
1
Alshurideh, M.
1
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Published in...
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of marketing research : JMR
Tourism management : research, policies, practice
Journal of business research : JBR
140
International journal of advertising : the review of marketing communications
137
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
200
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200
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1
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
4
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
5
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
6
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
7
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
8
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
9
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
10
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
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